EIC and JETRO fast‑track 26 EIC-backed innovators to Japan’s industry leaders

Brussels, October 10th 2025
Summary
  • The EIC and JETRO organised a Multi-Corporate Day in Osaka and Tokyo on 5-8 October 2025, bringing 26 selected EIC-backed innovators to meet senior decision makers from DNP, JX Advanced Metals, Mitsubishi Heavy Industries, NEC and Shimizu Corporation.
  • The programme combined market briefings, reverse pitches by corporates, founder presentations, bespoke pitch preparation and curated one-to-one meetings to compress weeks of outreach into a few days.
  • Startups presented technologies across advanced materials, energy transition, digital and space services with explicit aims to secure pilots, cross-border consortia and blended finance deals.
  • Organisers and corporate participants framed the event as a practical, time-efficient pipeline to evaluate technologies, while follow up and the gap from meetings to commercial pilots remain the main uncertainties.

EIC and JETRO connect EIC-backed innovators with Japan’s top industry leaders

Osaka and Tokyo, 5-8 October 2025 — The European Innovation Council and the Japan External Trade Organization convened a delegation of 26 EIC-backed companies for a four day market access and corporate matchmaking mission in Japan. The programme is the largest single delegation of EIC awardees outside Europe to date. It paired founder pitches with structured one-to-one meetings and corporate reverse pitches from Dai Nippon Printing, JX Advanced Metals Corporation, Mitsubishi Heavy Industries, NEC and Shimizu Corporation.

Programme design and activities

The mission combined market insight sessions, visits to the Osaka Expo and an EU Pavilion event attended by the EU Commissioner for Startups, Research and Innovation, Ekaterina Zaharieva, followed by site meetings in Tokyo including an EIC Multi-Corporate Day held at JETRO headquarters. Activities included preparatory coaching, pitch checks and dry runs ahead of curated one-to-one meetings. The cohort also attended BIO-Japan to extend technical discussions and follow up potential pilot opportunities.

Reverse pitch:A reverse pitch is when corporate partners present their strategic needs and challenge statements to start-ups rather than the other way around. This format helps founders prepare targeted responses and allows corporates to surface specific integration, procurement and technical requirements.

JETRO and the EIC emphasised the practical nature of the sessions. Corporate teams used the meetings to move quickly from technology scouting to feasibility and resourcing conversations. JETRO described the event as a way to compress weeks of scouting into a single, well-structured programme that delivers higher quality shortlists than ad hoc approaches.

Who participated and what they pitched

The 26 participating teams span advanced materials, printed electronics, energy transition technologies, digital and space-based services. Several founders singled out immediate leads and corporate interest that could become targeted trials or pilots. Below is the full roster and a one line description for each company as provided during the event.

CompanyCountryBrief description
ALTAROADFranceAI identification and certification of reclaimed materials for circular construction.
BRINEWORKSNetherlandspH-swing direct air capture coupled with hydrogen co‑production using low‑CAPEX electrolyser.
CATALYXXSpainCatalytic conversion of bio-ethanol to drop-in linear alcohols for coatings, adhesives and fuels.
constellrGermanyHigh-accuracy thermal intelligence from orbit for day-night monitoring and anomaly detection.
danaltoIrelandMiddleware and APIs for GNSS-like positioning from terrestrial radio signals.
Dunia InnovationsGermanyAutonomous, physics-informed AI and robotics platform for accelerated materials discovery.
ELONROADSwedenIn-motion and static conductive charging rails to reduce battery size and increase fleet uptime.
Hardt HyperloopNetherlandsHigh-speed, low-pressure tube transport system aimed at zero emissions mobility.
MAGMENTGermanyMagnetisable concrete cores for compact solid-state transformers and power electronics.
ManoMotionSwedenVision-based AI for touchless gesture control and industrial safety applications.
MaterrupFranceLow-carbon cement from cold-activated clays with lower lifecycle footprint.
MBRYONICSIrelandTerabit-class optical inter-satellite links and terminals for multi-orbit networks.
Neuron SoundwareCzech RepublicAI-enabled, sound and physical-signal monitoring for predictive maintenance.
Neutron Star SystemsGermanyHigh-temperature superconductor propulsion and autonomy platforms for space mobility.
NewPhotonicsIsraelOptical signal-processing chipsets to replace DSPs in data-centre optics.
OCEAN VISUALSNorwayBelow-surface LiDAR for ppm-level detection and classification of oil and organics.
OXYBATTItalyLithium-free, rechargeable solid-state batteries operating at 250-600 degrees Celsius.
QUSIDE TECHNOLOGIESSpainQuantum random-number generators for verifiable entropy in cryptography and AI.
RECATALYSTSloveniaAdvanced platinum-based nanocatalysts for fuel cells and electrolysers with reduced precious metal use.
SEMIQON TECHNOLOGIESFinlandScalable quantum processors built on cryo-optimised CMOS for manufacturability and cryogenic electronics.
SILICON AUSTRIA LABSAustriaCircular printed-electronics platform with bio-based, recyclable materials and green inks.
SIMLABPoland3D digital-twin software linking scans, BIM and IoT for smart construction and lifecycle operations.
SOLAR MATERIALSGermanyChemical-free thermo-mechanical PV module recycling with up to 98 percent recovery of components.
SYNESTGreeceModular reactors converting CO2 and water into drop-in fuels and chemicals and low-cost ocean capture.
SYNAERGYIrelandModular direct-air-capture using low-grade heat and non-toxic adsorbents for continuous operation.
TRANSMETRICSBulgariaAI and big-data analytics for logistics networks to forecast demand and optimise capacity.

Corporate reactions and immediate outcomes

Corporates reported the day as practical and succinct. Organisers said the preparation that preceded the mission - tailored pitch coaching, proposal reviews and dry runs - enabled rapid technical conversations and more targeted follow ups. Several founders flagged concrete interest and next steps with named partners. Examples quoted in the programme material included ELONROAD pursuing talks with Mitsubishi Heavy Industries about materials handling pilots and SIMLAB advancing targeted pilot scoping with Shimizu.

Tailored acceleration:Tailored acceleration refers to practical, short term support provided before and during market missions. It typically includes pitch refining, documentation checks, market briefings and role play meetings. The goal is to increase the hit rate for meaningful follow up conversations when founders meet busy corporate teams.

JETRO framed the approach as a shortcut for busy corporate R&D and procurement teams to access a high quality shortlist of relevant European deep tech companies. JETRO also signalled interest in building long term industrial alliances, including pilots, procurement pipelines and investment flows.

What the technologies mean in practical terms

Several participating innovations carry technical complexity that benefits from short explanatory context. These are technologies that can require long validation cycles and sector specific procurement approaches. The mission aimed to start those validation pathways rapidly by exposing founders to potential pilot hosts and technical buyers.

Cryo-CMOS and quantum processors:Cryo-CMOS are complementary metal oxide semiconductor circuits optimised to function efficiently at cryogenic temperatures. For quantum systems, classical control electronics that can operate at low temperature reduce wiring bottlenecks and overall system complexity. Companies working on cryo-CMOS and silicon quantum processors are aiming to make quantum hardware more manufacturable and scalable.
Direct air capture (DAC) using pH-swing electrochemistry:pH-swing DAC uses electrochemical cells to alternately generate acidic and alkaline streams from saline water. The alkaline stream absorbs CO2 from air. When the acidic stream is applied, CO2 is released as a concentrated gas for storage or utilisation. If paired with hydrogen co-production the system can feed e-fuel value chains but the approach requires integration with renewable energy and industrial handling systems.
In-motion conductive charging:In-motion conductive charging uses embedded rails or conductors in road or logistics hubs to transfer power to vehicles while they operate. The technology reduces battery size and increases vehicle uptime. The practical challenge is embedding infrastructure in existing operations with robust safety and standard interfaces.

Why this matters for EU-Japan cooperation

Organisers framed the mission as reinforcing EU-Japan cooperation across innovation, R&D and industrial chains. For European start-ups it offered a route to Japanese pilots, procurement and access to large industrial systems. For Japanese corporates it opened access to pre‑selected European deep tech and potential IP that could be integrated into local supply chains. The stated strategic goals included creating pipelines for pilots and investments, strengthening resilience in key value chains and accelerating standards and regulatory alignment.

The public narrative emphasised mutual benefits. The EIC offered its rigorously selected portfolio as a quality signal about technical readiness. JETRO offered Japan market insight and matchmaking to corporate buyers. Corporates highlighted time saved versus conventional scouting and the improved technical fit of the curated startups.

A cautious note on outcomes and common roadblocks

Structured and well prepared meetings are a meaningful step. They are not a guarantee of pilots or procurement. Converting meetings into fielded pilots requires alignment on IP, safety testing, regulatory compliance, procurement timelines, procurement budgets and local operational adaptation. Corporates typically run long internal validation cycles. Startups need local partners, language and regulatory insight, and realistic expectations about procurement timeframes. Pilot fatigue is a real risk if activities are shallow or lack clear acceptance criteria and financing.

Standardisation and procurement barriers:Many innovations require standards, certification, or integration into existing engineering workflows. Delays in standardisation raise costs for pilots and can limit the number of buyers. For startups, adapting product interfaces to meet corporate and national procurement rules can be time consuming.

Practical advice for founders and corporates after the mission

For founders: document follow up asks clearly, prioritise pilots with measurable success metrics and secure written agreements on IP and data sharing before trials start. Consider local partnerships for deployment and compliance. Be realistic on timelines and capital needs to move from lab to industrial environment.

For corporates: define success criteria and resource commitments for pilots upfront. Be transparent about procurement and integration constraints. Use structured due diligence to evaluate technical readiness, manufacturing scale up and supply chain resilience. Where appropriate, blend corporate contracting with concessional finance or co-investment to de‑risk initial pilots.

Context from the EIC Corporate Partnership Programme

The mission was organised under the EIC Corporate Partnership Programme. Since 2017 the programme has run events and matchmaking activities to connect EIC-backed startups with large corporations. The EIC reports that through the Corporate Partnership Programme it has organised dozens of initiatives involving over 100 corporate partners and that more than 1,200 EIC-funded start-ups and scale-ups and over 2,500 corporate representatives have taken part in its activities. The programme aims to create collaborations across procurement, R&D, procurement and investment.

EIC selection and signalling:Being EIC-backed is a signalling mechanism. EIC-backed companies have typically passed rigorous selection processes that consider technological promise and market potential. That signal helps corporates filter opportunities but does not replace project level due diligence.

Implications for EU innovation policy and industrial strategy

Cross-border corporate missions are increasingly part of European scale up strategies. They reduce discovery costs for corporates and can accelerate early customer traction for startups. From a policy perspective, missions that include follow up support for pilot finance, standardisation pathways and regulatory navigation are more likely to produce durable commercial outcomes. The presence of an EU Commissioner at the EU Pavilion highlighted the political visibility of such missions as instruments of industrial diplomacy.

Conclusions and next steps

The EIC-JETRO mission brought a concentrated, well prepared group of European deep tech founders to meet Japanese industrial decision makers. The format sped up initial discovery and produced concrete leads. The central question now is whether those leads will be translated into funded pilots, procurement contracts, or equity partnerships. Effective next steps include agreeing pilot scopes with measurable KPIs, setting budgets, clarifying IP arrangements and securing local implementation partners.

If the EIC, JETRO and participating corporates sustain the momentum and pair matchmaking with practical de‑risking tools such as pilot funding, standards roadmaps and local partner facilitation, this type of mission can become a repeatable channel to internationalise European deep tech. If they do not, the event risks becoming a useful but ephemeral networking milestone.

Contacts and further information

The mission was delivered by the EIC Corporate Partnership Programme as part of the EIC Business Acceleration Services with support from JETRO. Participating companies and corporate partners were briefed on next steps at the close of the Tokyo sessions. Companies interested in future Corporate Days can engage with the EIC Corporate Partnership Programme through the EIC Community portal.