EU-Japan Green Transition Business Matching Platform launched to link European and Japanese low-carbon innovators

Brussels, January 11th 2024
Summary
  • The EU-Japan Green Transition Business Matching Platform launched on 3 January 2024 to connect companies, startups and research organisations from Europe and Japan around low carbon technologies.
  • The platform runs online meeting sessions in February 2024 and onsite matchmaking during Smart Energy Week and Sustainability Management Week in Tokyo from 28 February to 1 March 2024.
  • Access is restricted to representatives of enterprises, research and educational organisations based in Japan, the EU or Single Market Programme countries and registrations are screened by organisers.
  • Target sectors include electrolysers, batteries, solar, grids, wind, biogas, CCS, heat pumps, low-carbon construction, lifecycle management and recycling.
  • EIC beneficiaries are signposted as a priority audience but should prepare for practical business checks, IP risks and the need for concrete follow up to convert meetings into deals.

EU-Japan Green Transition Business Matching Platform

The EU-Japan Centre for Industrial Cooperation launched a Green Transition Business Matching Platform on 3 January 2024. The initiative is designed to create commercial and research partnerships between stakeholders in Japan and Europe who are working on technologies and services that contribute to a low carbon society. The Centre coordinates mobilisation of Japanese corporations and public partners to populate the platform and has framed the service as a route for European Innovation Council beneficiaries and other European actors to raise visibility in Japan.

What the platform offers and when

The platform combines online and onsite meeting formats, complemented by pitching sessions and webinars. Registered participants can browse profiles, search by keywords and categories, send direct messages, and request either online meetings or onsite meetings during the Tokyo events. Organisers will review profiles and accept participants only if they are eligible and appropriate for the event.

DateFormatNotes
15-16 February 2024Online meeting sessionsFirst tranche of remote introductions and pitching
19-22 February 2024Online meeting sessionsAdditional remote sessions and webinars
28 February - 1 March 2024Onsite meetings in TokyoMatchmaking held during Smart Energy Week and Sustainability Management Week at Tokyo exhibition venues
Registration and eligibility:Access is reserved to representatives of enterprises, research and educational institutions and other related organisations active in the platform’s target fields and based in Japan, the European Union or Single Market Programme countries. Organisers screen registrations for eligibility and relevance and may reject inappropriate or incomplete applications.
How meetings work:Once registered, participants can view profiles, search by keywords and technology categories, request one to one meetings either online or onsite and send messages to potential partners. Online pitching slots and webinars are scheduled ahead of the in-person sessions to facilitate introductions.

Target sectors and technology themes

The platform focuses on a broad set of decarbonisation technologies and value chain services. The sectors align with current industrial priorities where EU and Japanese companies have complementary strengths and commercial interests.

Target sectorShort description
Electrolysers and fuel cellsHydrogen production, fuel cell power and systems for transport and stationary use
Battery and storage technologiesBattery chemistries, manufacturing, second life and grid scale storage
Solar photovoltaic and solar thermalPV modules, system components, BIPV and thermal collectors
Grid technologiesSmart grid solutions, VPP, aggregation, energy management and grid integration
Onshore wind and offshore renewablesTurbines, floating offshore systems and O and M technology
Sustainable biogas and biomethaneAnaerobic digestion, upgrading and feedstock solutions
Carbon capture and storage (CCS)Capture systems, CO2 transport, storage and utilization options
Heat pumps and geothermal energyDecarbonised heating technologies and ground source systems
Low-carbon construction and green materialsAlternative building materials, low embodied carbon processes and modular construction
Product lifecycle management and recyclingPLM software, circular design and recycling process technologies
Electrolysers and fuel cells:Electrolysers split water into hydrogen and oxygen using electricity. Coupled with fuel cells that convert hydrogen back to electricity, these technologies are central to hydrogen value chains. Challenges include capital costs, durability, supply chains for catalysts and system integration with renewables.
Carbon capture and storage (CCS):CCS covers capture at point sources or direct air capture, compression and transport of CO2, and long term storage or utilisation. Projects face technical and regulatory hurdles, including permitting, public acceptance and the economics of capture and storage compared to emissions avoidance.
Product lifecycle management and recycling:PLM refers to the digital tools and processes used to manage a product from design to end of life. In circular economy contexts PLM supports design for repair, reuse and recycling. Recycling technologies are critical for batteries, PV panels and composite materials where material recovery rates remain imperfect.

Who should join and what to prepare

The platform is pitched at companies, start ups and research organisations seeking partnerships for market entry, pilots, technology licensing or joint R and D. EIC beneficiaries are explicitly invited to use the platform to promote green transition solutions. Participation is not an automatic guarantee of commercial outcomes. Successful engagement depends on preparation, clear asks and follow up.

Preparation checklist for participants:Prepare a concise profile and pitch deck that explains the value proposition, technology readiness level, IP status and concrete partnership requests. For meetings with Japanese corporate partners be ready to discuss pilot timelines, demonstration requirements and regulatory compliance. Have non confidential material ready and use non disclosure agreements for sensitive follow up conversations.
Caveats and practical risks:Business matchmaking platforms can generate leads at scale but often do not substitute for in depth due diligence. Participants should be cautious about sharing detailed IP or commercially sensitive data without proper agreements. Also expect varying quality of matches. Screening by organisers reduces noise but does not eliminate mismatches.

Onsite context in Tokyo and related events

Onsite matchmaking is scheduled during Smart Energy Week and Sustainability Management Week in Tokyo. Those exhibitions attract large industry delegations and conference programmes that can help extend contacts. Attending the larger conference programme can increase visibility but comes with costs and time pressure. For companies using grant or investor time to travel, it is important to plan a compact agenda of pre arranged meetings to maximise value.

Smart Energy Week and Sustainability Management Week context:Smart Energy Week gathers exhibitions spanning hydrogen, PV, batteries, smart grids, wind and biomass. Sustainability Management Week showcases decarbonisation and circular economy solutions and draws corporate sustainability officers. The concurrent shows create a dense market environment that can help form consortia or pilot partnerships but can also overwhelm small teams if they lack preparation.

Organisers, contacts and registration

The platform is organised by the EU-Japan Centre for Industrial Cooperation in partnership with Japanese stakeholders and corporate partners. Registrants are invited to register on the platform. Organisers will review submissions and accept participants based on eligibility and fit for the event.

ItemInformation
OrganiserEU-Japan Centre for Industrial Cooperation
ContactsMs Masae Ozawa, masae.ozawa@eu-japan.or.jp and Mr Daniel Gralki, daniel.gralki@eu-japan.or.jp
RegistrationRegister in the platform. Organisers will screen and approve profiles.
Geographic eligibilityOrganisations based in Japan, the EU or Single Market Programme countries

Implications for EU innovation and EU-Japan cooperation

The platform reflects an ongoing pivot in EU external engagement toward practical industrial cooperation with strategic partners such as Japan. Japan and the EU have complementary strengths across many green technologies. For European innovators, Japan offers large corporate buyers, manufacturing partners and specific regulatory pathways. For Japanese firms, Europe is a large market with ambitious decarbonisation targets.

That said, converting introductions into pilots and contracts requires attention to differences in commercial culture, procurement rules and standards. European startups that are used to public procurement or grant models should prepare for corporate contracting norms and longer commercial cycles in Japan. Intellectual property management, regulatory compliance and localization of products are frequent stumbling blocks.

Practical advice and next steps

For EIC beneficiaries and technology owners:Use the platform to secure a small set of well targeted meetings. Prioritise partners with a close strategic fit such as potential pilot hosts or corporates that can provide manufacturing or distribution. Prepare one clear ask for each meeting that can be followed up with specific next steps. Protect IP through staged disclosures and standard non disclosure agreements.
For investors and market scouts:Treat the platform as a deal sourcing channel. Validate opportunities through independent technical and commercial due diligence. If considering co investment, factor in cross border legal and tax complexity and the need for local operational support.

If you plan to participate sign up early, prepare concise and non confidential presentation materials and use the organiser contacts if you need clarifications. The platform can be useful to open doors but it does not replace targeted market entry planning and careful commercial follow up.