EIC Corporate Day links Unilever Foundry with six EIC-backed startups tackling materials, microbiomes and sustainable lipids

Brussels, May 29th 2025
Summary
  • On 27 May 2025 the European Innovation Council hosted an online Corporate Day connecting Unilever Foundry with six EIC-backed startups from six countries.
  • Selected companies pitched technologies spanning odour and VOC capture, microbiome-mimetic materials, biosourced biodegradable plastics, precision-fermented fats, photo-adaptive UV actives, and agricultural-residue biomaterials.
  • The activity is part of the EIC Corporate Partnership Programme and broader EIC Business Acceleration Services which aim to create pilots, co-development and investment opportunities between corporates and EIC innovators.
  • Organisers emphasised curated matchmaking and startup training, but significant questions remain on scaling, regulatory fit and commercial validation before large procurement or product launches can follow.

Unilever Foundry meets EIC innovators: what happened and why it matters

On 27 May 2025 the European Innovation Council held a Corporate Day with Unilever Foundry, bringing the consumer goods group together with six early stage companies supported by EIC funding. The event was run online and combined corporate reverse pitching, startup presentations, interactive Q&A and tailored one-to-one meetings. The activity sits within the EIC Corporate Partnership Programme which offers curated matchmaking, training and tailored acceleration services aimed at producing pilots, co-development projects and potential commercial deals.

Who was in the room

Unilever Foundry selected a group of EIC-backed innovators trained through the Corporate Partnership Programme to match the company’s material, ingredient and formulation priorities. The six companies represent six European countries and cover a mix of chemistry, biotechnology and materials innovation that maps to typical consumer goods needs such as packaging, fragrance and skin care.

StartupCountryCore technologyPotential Unilever fit
AqdotUnited KingdomSupramolecular capture technology for odour and VOC eliminationOdour control in home and personal care and reduced reliance on biocides or fragrances
Bac3GelPortugalMucus-mimetic advanced materials for microbiome-driven personal careNew formulations that modulate skin microbiome for personal care products
LactipsFranceBiosourced thermoplastic polymer that is fully biodegradable and hydrosolubleBiodegradable packaging alternatives
Melt and MarbleSwedenPrecision fermentation to make designer fats and lipidsSustainable functional lipids for food and personal care textures
Roka FuradadaSpainPhoto-adaptive UV active molecules that change absorption after sunlight exposureLonger lasting or adaptive photoprotection ingredients for sunscreens and cosmetics
Traceless MaterialsGermanyPlastic-free, fully biobased materials from agricultural by-productsPaper coatings, single-use items and applications where environmental leakage risk is high

How the Corporate Day was structured

The online session combined a reverse pitch by Unilever Foundry, where the corporate explained its strategic challenges, with short startup pitches and interactive Q&A. Startups then entered tailored one-on-one meetings intended to explore concrete use cases and next steps such as pilots, technical validation or commercial discussions. EIC organisers said the startups had been pre-selected and trained to align with Unilever’s innovation priorities.

Reverse pitching:A reverse pitch is when the corporate sets out an explicit problem, technical requirement or procurement need and invites startups to propose solutions. It focuses the conversation on measurable outcomes and de-risks early-stage engagement for both sides.

What each technology does and where practical challenges lie

The six startups presented different technical approaches. Below we unpack the science at a practical level, outline plausible commercial uses within a consumer goods company, and flag the hurdles that typically need to be cleared before pilots convert into broad rollouts.

Supramolecular capture and VOC elimination (Aqdot):Aqdot uses cucurbituril-based supramolecular chemistry, molecules that form cage-like structures able to trap volatile organic compounds and odourants. In product terms this can replace or reduce fragranced masking and toxic biocides in textiles, nonwovens or household applications. The main validation steps are industrial formulation compatibility testing, safety and toxicology profiles for intended applications, and stability across processing conditions. For automotive or recycled plastic applications, industry acceptance standards for emissions and odour will be decisive.
Mucus-mimetic materials and microbiome modulation (Bac3Gel):Bac3Gel develops materials designed to replicate the physical and chemical properties of mucus layers. These can act as advanced substrates or delivery matrices that support beneficial microbial communities or regulate interactions between microbes and skin. Potential consumer uses include microbiome-aware personal care products. Barriers include regulatory scrutiny around live or microbiome-active products, the need for robust clinical data on safety and efficacy, and manufacturing reproducibility at scale.
Biosourced, biodegradable thermoplastics (Lactips):Lactips converts natural proteins into a thermoplastic polymer that is biodegradable and hydrosoluble. The technology targets packaging that avoids microplastics at end of life and integrates into existing converting equipment. For consumer goods firms the questions are supply chain scale, lifecycle carbon footprints under realistic scenarios, cost parity with incumbent polymers and regulatory acceptance for food contact where relevant.
Precision fermentation for designer fats (Melt and Marble):Melt and Marble uses precision fermentation to produce fats with controlled fatty acid profiles to meet functional requirements in food and personal care formulations. Compared with conventional plant or animal fats this can reduce land use and provide consistent functional performance. Challenges include establishing cost effective scale up of fermentation processes, downstream purification, regulatory clearances for novel food or cosmetic ingredients and buyer acceptance in complex global supply chains.
Photo-adaptive UV actives (Roka Furadada):Roka Furadada presented active molecules that change chemical structure after absorbing UV light and extend protection across UV ranges. If they work as described they could boost UVA protection and reduce filter degradation in sunscreens. This area is tightly regulated and requires extensive photostability testing, phototoxicity and environmental safety studies before inclusion in consumer products at scale.
Agricultural-residue biomaterials and home compostability (Traceless Materials):Traceless uses plant leftovers to make fully biobased materials that claim home compostability and compatibility with standard forming processes. Their positioning is to replace plastics in applications that often leak into the environment. Key questions are consistent feedstock supply, certification in varied composting conditions, mechanical performance in thin film or coating formats and cost competitiveness.

Why Unilever and other corporates take part

Large consumer goods companies like Unilever run continuous innovation pipelines to tackle material constraints, regulatory shifts and changing consumer preferences. Corporate Days give them curated access to vetted startups and a structured way to trial high potential technologies. The EIC offers matchmaking, preparation and follow up support through its Business Acceleration Services. In publicity around the programme EIC cites long running metrics and a roster of corporate partners as proof that curated corporate-startup engagement can produce pilots, procurement and investment outcomes.

PJ Mistry on the value of EIC partnership:PJ Mistry, Strategy and Ecosystem Builder at Unilever Foundry, said that finding high quality relevant startups across a wide landscape is difficult and that partnering with the EIC makes discovery 'almost easy' by surfacing high-quality startups willing to collaborate on Unilever’s scientific challenges.

What to expect after the Corporate Day and where scepticism is warranted

Corporate Days are useful early steps but they do not guarantee pilots or commercial outcomes. Common hurdles include technical integration, safety testing, regulatory approvals for cosmetic or food ingredients, the ability of a startup to scale production and the commercial terms that make pilots economically viable for both sides. Online formats expand reach but can limit deep technical exchange compared with in person lab visits. For procurement by a multinational the pathway from pilot to global procurement also often requires extended qualification, supplier audits and cost reductions.

The EIC and Unilever have framed the activity as accelerating concrete business outcomes. That is a reasonable aim but will require follow through. Observers should look for published updates on signed pilot agreements, scope of technical validation, commercial terms and timelines for scale. Without measurable follow up the headline matchmaking risks being counted as an output rather than an outcome.

Context on the EIC Corporate Partnership Programme and BAS

The Corporate Day is one action under the EIC Business Acceleration Services (BAS). The EIC promotes Corporate Partnership as a structured way to link EIC-funded innovators with large corporates through tailored activities, scouting and mentoring. The EIC text for this programme notes a multi-year track record of initiatives with many corporate partners and claims that participating startups and corporate representatives reported significant business impact. The BAS also runs newsletters, open calls, and other matchmaking channels so corporates and startups can apply to future activities.

How corporates join the programme:Corporates apply to the EIC Corporate Partnership Programme and are asked to sign a Declaration of Intent. The programme seeks large firms with open innovation capabilities and some prior experience of startup engagement, corporate venturing, or CVC activity. EIC support includes curated scouting, pre-selection and training of startups and practical matchmaking events such as Corporate Days or Multi-Corporate Days.

Practical next steps for startups and corporates

For startups: when preparing to engage with large consumer goods firms focus on three things. First, show a minimal viable pilot plan that maps technical deliverables, testing protocol, metrics and timelines. Second, be ready to discuss safety, regulatory status and sample availability. Third, explain supply chain scale paths and unit economics at target volumes.

For corporates: clear problem statements, realistic acceptance criteria and a defined path to pilot procurement help focus startup activity. Corporates should also set internal governance for fast decisions on pilots and allocate resources for technical integration. Both sides benefit from defined milestones and commercial options should a pilot succeed.

How to follow up and where to find more information

The EIC encourages interested corporations to apply via its Corporate Partnership Programme and to sign up to the EIC BAS Newsletter for calls and updates. For this Corporate Day the EIC provided training and matchmaking to the selected startups and promoted one-on-one meetings as the primary route to advance pilot discussions. Stakeholders should watch for formal pilot announcements and any public reporting of follow-on funding or procurement outcomes.

A final note on performance claims. Programmes like the EIC Corporate Partnership Programme often publish cumulative impact metrics. Those metrics are useful to show scale but they do not replace transparent case level reporting on time to pilot, pilot conversion rates and commercial outcomes. That detailed reporting is the most relevant signal for whether curated corporate-startup matchmaking is delivering industrial transformation.

DISCLAIMER: This article is based on EIC communications about the Corporate Day with Unilever Foundry and public information from the participating startups. It aims to provide context and critical perspective and is not an official statement by the European Commission or Unilever.