EIC selects 20 energy innovators for Middle East Energy 2023 and runs a market preparation workshop

Brussels, February 14th 2023
Summary
  • The European Innovation Council selected 20 EIC-funded companies to exhibit at Middle East Energy 2023 in Dubai from 7 to 9 March 2023.
  • Companies were chosen under the EIC OTF Programme 2.0 based on internationalisation plans, technological fit with the trade fair, and contribution to EU strategic objectives.
  • A one-day online preparatory workshop on 8 February briefed participants on UAE market conditions, cultural norms, logistics and business services.
  • The delegation includes firms working on hydrogen, floating offshore, industrial IoT, atmospheric water generation, batteries, digital twins and more.
  • The initiative offers visibility and matchmaking but also faces common trade fair limits such as uncertain conversion rates and local market barriers.

EIC-backed delegation heads to Middle East Energy 2023

The European Innovation Council announced the names of 20 EIC-funded companies selected to represent the European Pavilion at Middle East Energy 2023. The flagship trade fair runs in Dubai, United Arab Emirates, from 7 to 9 March 2023. Selection took place as part of the EIC OTF Programme 2.0 and prioritised firms with concrete internationalisation goals and technological relevance to the trade fair.

Who will exhibit at Middle East Energy

The delegation covers a range of energy related technologies. The EIC announcement listed the 20 participating companies together with their country of origin. Where available, short notes summarise public information about each company. This does not replace company disclosures and readers should consult company websites for full technical and commercial details.

CompanyCountryTechnology focus / notes
Advanced MicroturbinesItalyMicroturbine technologies for distributed power generation
AEInnovaSpainIndustrial IoT sensors and monitoring solutions for energy and heavy industry
CAMINO SCIENCEPolandBiotech and AI platform for molecular predictions, applied to bioinnovation
Dexma Energy Intelligence by SpacewellSpainEnergy intelligence and analytics software for buildings and portfolios
Elaphe Propulsion TechnologiesSloveniaIn-wheel electric propulsion systems and high performance motor control
EnerpolySwedenEnergy storage and battery technology developer
FIMUSKRAFTFinlandModular bioenergy and biogas plants for valorising biowaste
GENAQSpainAtmospheric water generators producing potable water from air
GFM FotovoltaicaSpainPhotovoltaic technology and solar project development
Infinite FoundryPortugal3D digital twin platform for industrial production efficiency
LIGHTHEATGreeceHeating and thermal management technology
LimatechFranceCertified lithium battery systems for aviation and transport
MAC LtdIrelandWireless sensor solutions and utility monitoring for medium and low voltage networks
MITISBelgiumDecentralised energy converters and flameless combustion microturbines
PowerplugIsraelElectric vehicle charging and power electronics
Saitec Offshore TechnologiesSpainFloating foundations and systems for offshore wind
SAKOWINFranceMethane plasmalysis for on-site decarbonised hydrogen and solid carbon production
SettleMintBelgiumBlockchain enterprise software and tokenisation platforms
SolarGaps LLCUkraineSolar photovoltaic smart blinds and facade-mounted PV solutions
TWTGNetherlandsIndustrial IoT NEON sensors and LoRaWAN devices for energy and process industries

Selection criteria and preparatory workshop

The companies were selected after an exhaustive evaluation. Decision factors included clarity of internationalisation objectives, alignment between the companies' technologies and the trade fair scope, potential contribution to EU strategic autonomy, and the projected image of the EU as a technology leader. Selected participants took part in an online one-day preparatory workshop on 8 February designed to give practical guidance ahead of the Dubai exhibition.

EIC OTF Programme 2.0 explained:The Open to the World Fund, or OTF, under the EIC supports internationalisation of EIC beneficiaries through trade fair participation, market coaching and matchmaking. Programme 2.0 refers to a specific tranche of EIC support that focuses on targeted trade fairs and preparatory services to accelerate commercialisation in strategic regions.
Workshop agenda highlights:Briefings covered market conditions in the United Arab Emirates, growth potential in the MENA energy sector, local business culture, logistical arrangements for exhibiting, and the range of business services available through the trade fair and the EIC. Speakers included programme staff and alumni who shared practical tips on maximising trade fair outcomes.

A former OTF participant, Pablo Ramírez, commercial specialist at GENAQ, contributed his experience. The session was intended to prepare the delegation for matchmaking opportunities and to reduce avoidable mistakes at the show floor.

Why Middle East Energy matters and what to expect

Middle East Energy is a major energy exhibition that brings buyers and sellers from across the globe to discuss energy products, services and alternative energy solutions. In its prior editions the fair attracted more than 20,000 visitors and over 800 exhibitors from roughly 170 countries. The event is an established venue for product launches, brand promotion and networking in the MENA region.

Trade fair impact in practice:Participation can generate high visibility and initial lead lists. However conversion from leads to contracts usually requires post-event follow up, local regulatory compliance, and often local commercial partners. Trade fair success is dependent on the quality of follow-up and readiness to adapt products or certifications to local requirements.

Context, benefits and limits for participating innovators

The EIC's approach aims to fast track international market exposure for deeptech firms that often face long sales cycles. The programme provides market intelligence, coaching and a visible presence at the European Pavilion. For many small companies exposure in Dubai can open distributor relationships and pilot opportunities in the Gulf region where demand for flexible energy and water solutions is rising.

At the same time there are practical and strategic caveats. Companies must manage intellectual property risks when pitching in large public settings. They also need to understand local procurement practices, standards and potential restrictions on technology export. The MENA market is heterogeneous and entry often requires local partnerships and tailored commercial models. Trade fair attendance alone rarely produces sustainable sales without targeted follow up and suitable operational capacity.

Operational advice for exhibitors:Prepare an explicit market entry plan, carry clear documentation on regulatory compliance, identify local partners in advance, and budget for post-show business development. Consider protecting sensitive IP before public demonstrations and use the EIC follow-up services where available.

Further information and contact points

The EIC recommended that companies consult the OTF Programme 2.0 web pages for additional programme materials. The EIC Community platform hosts news, open calls and events related to the International Trade Fairs Programme. Applicants were pointed to a video on application dos and donts and to the EIC Community Helpdesk for questions.

Where to learn more:Visit the EIC OTF Programme 2.0 page and the EIC Community Platform for official resources. Contact the EIC Community Helpdesk selecting the 'EIC OTF Programme' category for specific questions.

Final note

The EIC’s trade fair interventions are part of a wider push to help European deeptech innovators scale globally. Such initiatives can improve visibility and reduce some market entry friction. They are not a substitute for sustained commercial strategy and local capacity building. Companies and observers should judge outcomes by measurable follow up such as pilot contracts, distributorship agreements or paid deployments rather than by attendance alone.