EU-Japan Green Transition business matching platform invites EIC beneficiaries to promote low carbon solutions

Brussels, January 22nd 2024
Summary
  • The EU-Japan Centre for Industrial Cooperation is running a Green Transition Business Matching Platform to connect Japanese and European organisations working on low carbon solutions.
  • Online meeting sessions run in mid and late February 2024 and onsite meetings are scheduled during concurrent trade shows in Tokyo on 28 February to 1 March 2024.
  • The platform targets a broad set of clean energy and circular economy technologies and allows participants to browse profiles, request meetings and pitch online.
  • Access is restricted to organisations active in the listed target fields and based in Japan, the EU or countries described by the organisers as SMP countries. Registrations are reviewed and approved by the organisers.
  • EIC beneficiaries are encouraged to promote their solutions, and organisers provide named contacts for enquiries.

EU-Japan Green Transition Business Matching Platform: what it is and who should consider joining

The EU-Japan Centre for Industrial Cooperation is coordinating a business matching platform designed to bring together companies, startups and research organisations from Japan and Europe with the aim of forming partnerships that contribute to a low carbon society. The organisers plan a combination of online and onsite activities that include meeting sessions, online pitching and webinars. The initiative explicitly invites beneficiaries of the European Innovation Council to promote their Green Transition solutions on the platform.

Event format and schedule

Online and onsite meeting windows:Organisers have scheduled online meeting sessions in two blocks in February 2024 and onsite meetings that coincide with large industry trade events in Tokyo. Registered participants can book both online and in-person meetings, browse profiles, search by keywords and categories, and message potential partners through the platform.
DateFormatDetails
15 to 16 February 2024OnlineFirst online meeting window for scheduled one-to-one meetings and initial introductions
19 to 22 February 2024OnlineSecond online meeting window plus online pitching sessions and webinars
28 February to 1 March 2024Onsite in TokyoFace-to-face meetings during Smart Energy Week and Green Transformation Week at concurrent exhibitions

Who can participate and how applications are vetted

Eligibility criteria:Access is reserved for representatives of enterprises, research and educational institutions and other related organisations that are active in the platform's target fields and are based in Japan, the European Union or countries the organisers refer to as SMP countries. The organisers will review registrants profiles and approve those they deem eligible and appropriate for the event.

The source material uses the term SMP countries without defining it. Interested organisations should confirm eligibility with the EU-Japan Centre before registering if their country status is unclear.

Target sectors

SectorNotes
Electrolysers and fuel cellsHydrogen production and utilisation technologies including fuel cell systems
Battery and storage technologiesBattery chemistries, system integration and grid or mobility storage solutions
Solar photovoltaic and solar thermal technologiesPV modules, system components and thermal solar solutions
Grid technologiesSmart grid, VPP, distribution automation and grid management tools
Onshore wind and offshore renewable technologiesWind turbine components, O&M and floating offshore solutions
Sustainable biogas and biomethane technologiesAnaerobic digestion, upgrading and utilisation pathways
Carbon capture and storage technologiesCapture, transport and storage or utilisation technologies
Heat pumps and geothermal energy technologiesLow carbon heating solutions and subsurface energy systems
Low-carbon construction and manufacturing and green materialsMaterials and processes that reduce embodied carbon
Product lifecycle management and recyclingPLM systems, recycling technologies and circular economy solutions

What the platform provides and how it works

Profile browsing and matchmaking:Registered participants can create profiles that potential partners can search by keywords and categories. The platform supports messaging and requests for both online and onsite meetings. Online pitching sessions and webinars are part of the programme to showcase solutions to a wider audience.

For companies and research groups this type of digital matchmaking can accelerate partner discovery and reduce the cost of international outreach. The effectiveness depends on the quality of profiles, the responsiveness of large corporate partners and follow through after initial meetings.

Practical advice for applicants and EIC beneficiaries

Prepare clear technical and commercial materials:Have concise technical datasheets, readiness indicators such as TRL or pilot status, and clear value propositions for Japanese and European markets. Include contact details and any certifications or regulatory approvals relevant to the target markets.
Consider intellectual property and collaboration terms:Decide in advance what information you can share publicly and what requires an NDA. For cross-border projects think about IP assignment, licensing models and dispute resolution clauses suitable for Japanese and European partners.
Localisation and regulatory alignment:Be prepared to discuss local certification, standards alignment and localisation needs. Many Japanese corporate partners expect proven performance or local pilot agreements before committing at scale.
Language and cultural considerations:English is commonly used in business matching but translations for marketing materials and interpretation support for meetings can increase engagement. Respect for meeting schedules and follow up protocols matters in Japan as it does in Europe.

Organisations that are less than market ready should weigh the cost of engagement against expected outcomes. Business matching works best when participants arrive with a defined ask such as pilot partners, distribution agreements or joint development opportunities.

Opportunities and risks for EU stakeholders

EU-Japan collaborations offer access to complementary industrial strengths. Japan remains a major market for energy transition technologies and a source of corporate partners, supply chain capabilities and manufacturing experience. For European innovators the platform can open channels to pilots, licensing arrangements and large-scale procurement opportunities. Risks include long sales cycles, the need for localisation, and differences in regulatory regimes and procurement practices. The eventual value of meetings depends on the seriousness of matched partners and the follow up after initial introductions.

Contacts and registration

Contact personRole or noteEmail
Ms Masae OzawaEU-Japan Centre contactmasae.ozawa@eu-japan.or.jp
Mr Daniel GralkiEU-Japan Centre contactdaniel.gralki@eu-japan.or.jp

Organisers also provide a direct contact form on the platform for enquiries. Interested parties should contact the named organisers to clarify eligibility or practical questions before registering.

Legal note and provenance

This article restructures and expands information published by the EU-Japan Centre for Industrial Cooperation. The original announcement includes a disclaimer that the information is provided for knowledge sharing and should not be interpreted as the official view of the European Commission or any other organisation. Readers should verify details with the EU-Japan Centre before acting.