From business plan to fundraising: four EIC webinars MedTech entrepreneurs should watch

Brussels, March 14th 2024
Summary
  • The European Innovation Council ran four targeted webinars for MedTech and MedDev entrepreneurs between December 2023 and February 2024.
  • Topics covered were crowdfunding, writing a business plan, navigating the European Medicines Agency, and angel investor fundraising.
  • Recordings for all four sessions are publicly available through EIC channels for the MedTech community.
  • The EU MedTech market was worth about €160 billion in 2022 and early stage European MedTech firms raised roughly $7.7 billion through Q3 2023.
  • Each financing route has benefits and limits, and for regulated medical products crowdfunding and angels pose specific regulatory and validation challenges.

From business plan to fundraising: four EIC webinars MedTech entrepreneurs should watch

Between December 2023 and February 2024 the European Innovation Council delivered a short series of online seminars aimed at founders and teams developing medical technologies. The sessions were organised by Enric Claverol-Tinturé, the EIC Programme Manager for MedTech and MedDev, and brought together regulators, investors and ecosystem intermediaries. The events were pitched at early stage companies that need to combine regulatory strategy with credible commercial plans to attract finance.

Why these topics matter for European MedTech founders

MedTech ventures operate at the intersection of regulated clinical evidence, manufacturing and complex reimbursement pathways. For that reason fundraising decisions require more than a pitch deck. Founders must demonstrate regulatory foresight, realistic product development milestones, sound intellectual property management and a go to market plan that accounts for national health systems across Europe. The EIC programme series aimed to surface those practical requirements and to expose founders to multiple funding routes beyond venture capital.

MedTech and MedDev defined:MedTech commonly refers to medical technology broadly, including software, diagnostics, and hardware. MedDev is often used to mean medical devices specifically. Both categories are subject to regulatory oversight in Europe, notably the Medical Device Regulation and guidance from the European Medicines Agency when a device overlaps with medicinal products or involves clinical outcome claims.

Series snapshot and where to watch recordings

The four seminars are available as recordings on the EIC or EISMEA video channels. They range from short practical sessions on business plan composition to longer discussions with regulators and investor networks. Attendance varied by session but all drew sizable participation from the community. The events were framed as knowledge sharing rather than official policy statements by the Commission.

SeminarApprox dateTopicApprox attendanceRecording
Online Seminar on Crowdfunding for the EIC MedTech portfolio1 December 2023Crowdfunding as an alternative to venture capital for early stage MedTechOver 100 participantsRecording available via EIC channels
Online Seminar on How to Write a Winning MedTech Business Plan12 January 2024Practical guidance on business plans to attract investorsOver 100 participantsRecording available via EIC channels
Online Seminar MedTech Startups and the European Medicines Agency16 February 2024Regulatory insights and updates from the EMA for MedTech startupsOver 150 participantsRecording available via EIC channels
Online Seminar MedTech - Angel Investors for Early Stage MedTech23 February 2024Angel investor perspectives and funding strategies for MedTechOver 60 participantsRecording available via EIC channels

Market context presented during the series

The seminars referenced the size and funding dynamics of the European medical technology market. The sector was estimated at about €160 billion in 2022. Early stage European MedTech companies collectively raised around $7.7 billion in financing up to the third quarter of 2023. Germany, France, Italy and Spain were identified as leading markets in Europe by market size and activity.

EIC role in the ecosystem:The European Innovation Council is an EU initiative that provides grant and blended funding, as well as business acceleration services and community resources for deep tech and health innovators. The EIC also operates training, regulatory support signposting and investor matchmaking activities to increase the readiness of portfolio companies for follow on capital.

What each seminar covered and the practical takeaways

1. Crowdfunding for MedTech

The crowdfunding session examined reward based and equity based platforms as alternatives or complements to venture capital. Speakers discussed how crowdfunding can validate demand and build an early customer base. The session also stressed limitations. For regulated products there are legal and ethical constraints on claims and on running premarket campaigns. Clinical validation, manufacturing readiness and adverse event handling all complicate the use of mainstream crowdfunding for medical devices.

Crowdfunding trade offs:Crowdfunding can accelerate market validation and community engagement but it is not always suitable for products that require clinical trials or lengthy regulatory approvals. Equity crowdfunding dilutes ownership and introduces many small investors whose expectations need management. Founders should check platform terms, regulatory compliance and whether the campaign would jeopardise regulatory submissions.

2. How to write a winning MedTech business plan

This practical webinar focused on the elements investors expect from a MedTech business plan. Presenters recommended a clear articulation of the clinical need, evidence strategy, regulatory pathway, unit economics, reimbursement approach and a realistic timeline to milestones that de-risk the technology. The session emphasised that slide decks and executive summaries must align with detailed appendices covering clinical data, manufacturing plans and IP status.

Key business plan components for MedTech:Investors look for problem definition, product differentiation, regulatory pathway, clinical evidence plan, go to market strategy, commercial model, realistic financial forecasts and a management team with relevant clinical and commercial experience.

3. MedTech startups and the European Medicines Agency

The EMA focused session aimed to demystify regulatory expectations where medical devices intersect with medicinal products or where software claims affect clinical outcomes. EMA speakers presented updates relevant to startups and explained how early engagement with regulators can shape clinical data strategies and avoid costly delays. The event reinforced that regulatory planning is a core component of any credible investment case.

Regulatory nuance to note:Medical device regulation in Europe involves notified bodies and the MDR framework. The EMA becomes relevant when products combine device and drug elements or when a device makes clinical outcome claims tied to medicines. Early regulatory advice can reduce the risk of rework in trials and approvals.

4. Angel investors for early stage MedTech

The angel investor session involved the European Business Angels Network and regional members. Discussion covered how angels evaluate clinical and commercial risk, the types of milestones that trigger follow on funding and the role of syndication to pool expertise. Speakers highlighted that angels often provide more than capital. They can introduce founders to industry partners, clinicians and follow on investors. The session also touched on valuation realism and the need to stage financing according to technical de risking.

Angel investor characteristics:Angel investors typically invest personal capital at earlier stages than VCs, accept higher technical risk and may bring sector contacts. They often seek a clear path to a meaningful follow on financing round or exit in five to seven years.

Practical implications and cautious notes for founders

The series provided useful orientation but founders should apply critical judgement. Publicly cited funding numbers are aggregate and may hide variance by sub sector, country and technology readiness. Crowdfunding success does not equate to regulatory readiness. Angel interest does not guarantee scale up capital. A strong business plan must be backed by verifiable data and a regulatory roadmap that responds to notified body and EMA requirements where applicable.

Where EIC support fits into a financing plan:EIC grants and acceleration services can cover early non dilutive finance and provide support for regulatory and market entry preparation. Founders should balance EIC offers with the need to secure commercial partners and follow on private capital for later development stages.

Accessing the recordings and next steps

All four seminars were recorded and are available through the EIC and EISMEA video channels. Entrepreneurs should watch the regulatory and business plan sessions first, and then decide whether crowdfunding or angel routes match their technology readiness and regulatory position. Engaging with notified bodies, clinical partners and experienced investors early will increase the credibility of any fundraising effort.

DISCLAIMER: The EIC explicitly framed these seminars as knowledge sharing. The content should not be interpreted as the official view of the European Commission or of other organisations represented during the events.