How the EIC Women Leadership Programme shaped one COO’s path in digital health

Brussels, June 26th 2024
Summary
  • Olívia Oliveira, COO of Promptly Health and EIT beneficiary, credits the EIC Women Leadership Programme with advancing her leadership skills, network, and confidence.
  • The programme combines tailored mentoring, business coaching, workshops and in-person sessions to support women researchers and entrepreneurs in the EIC and EIT communities.
  • Promptly Health builds patient centred real world evidence networks using harmonised clinical, claims and patient reported data augmented by digital biomarkers.
  • The EIC frames support for women innovators as a strategic goal for 2021 to 2027, and reports improving gender metrics across its portfolios while noting persistent structural gaps.
  • The next cohort will target women cofounders and C-suite leaders with applications opening on 1 July and the programme starting in September 2024.

Innovative women leading the future: Olívia Oliveira’s experience with the EIC Women Leadership Programme

The European Innovation Council Women Leadership Programme, run in partnership with the European Institute of Innovation and Technology, markets itself as a skills and network accelerator for women researchers and entrepreneurs. Participants combine virtual and in-person training, mentoring and business coaching. For some attendees the programme has tangible effects on confidence and professional networks. For others the long term benefits will depend on how well the skills and relationships built translate into measurable business growth and access to follow-on finance.

Profile: Olívia Oliveira and Promptly Health

Olívia Oliveira is Chief Operating Officer at Promptly Health, an EIT beneficiary. She brings experience in leadership, operations management and data engineering. As COO she focuses on customer success, operational efficiency and mentoring cross functional teams to improve scalability and performance. She is the only woman on her companys executive team.

Promptly Health in plain terms:Promptly Health positions itself as a builder of a global patient centred evidence network. The company works with healthcare providers, payers and life sciences partners to harmonise clinical, socio economic and claims data and then augment those datasets with longitudinal patient reported data and digital biomarkers. The stated aim is to generate real world evidence that supports research, care optimisation and commercial use cases such as value based agreements.
Real world evidence explained:Real world evidence, often abbreviated RWE, refers to clinical and other health related data collected outside traditional controlled trials. This includes electronic health records, insurance claims, registries and patient reported outcomes. RWE can inform regulatory decisions, payer negotiations and clinical practice. Quality and interoperability are persistent challenges, which is why companies emphasise harmonisation to a common data model and strong data governance.

Why Olívia applied to the EIC Women Leadership Programme

Olívia learned about the programme through a peer working in digital health research. She applied for several reasons. She wanted access to experienced mentors and to expand her professional network. She expected hands on workshops to sharpen leadership skills. The programme appealed because it mixes personal mentoring with practical trainings and opportunities to meet peers from different countries and sectors. Olívia describes herself as a generalist who enjoys problem solving and mentoring others and says these strengths made the programme a good match for her goals.

What the programme offered and what participants experienced

The EIC Women Leadership Programme combines weekly virtual training sessions, dedicated networking events, one on one mentoring and business coaching. Sessions cover negotiation, pitching, leadership styles, marketing and public speaking. In person meetings, typically held in Brussels, are used to deepen relationships and run interactive workshops. Alumni gain access to a LinkedIn alumni group and are invited to gatherings and speaking opportunities.

FeatureWhat it isHow Olívia described the value
One on one mentoringRegular personalised sessions with an experienced leaderProvided tailored guidance on scale up and leadership decisions
In person sessionsWorkshops and networking in BrusselsHelped build deeper connections and enabled open group discussions
TrainingsWeekly 2 hour sessions on leadership and practical skillsOffered immediately applicable strategies and case studies
Business coachingExpert support for company level business goalsHelped identify scale up opportunities and operational improvements
Alumni networkLinkedIn group and invitations to eventsSustained peer contacts and visibility with ecosystem stakeholders

How the programme helped address specific challenges

Olívia pointed to three active challenges: professional development, widening her professional network and scaling her company. She credits the programme with providing new perspectives via mentors, concrete trainings and a supportive peer community. One on one mentor sessions were singled out as especially valuable because they addressed specific situations and decisions. Olívia also highlighted the motivational effect of being in a cohort of ambitious women leaders from diverse sectors.

Learning in practice:Participants in the programme are expected to take concepts from training sessions into their day to day leadership. That can mean changes to pitch decks, negotiation approaches or internal processes. How consistently participants implement those changes and how much impact they produce depends on company context and available resources.

Broader context and results claimed by EIC

The EIC presents support to women innovators as a strategic priority for 2021 to 2027. It runs multiple targeted instruments including the Women Leadership Programme, Women TechEU for early stage women led deep tech start ups and the European Prize for Women Innovators. The EIC reports progress on gender balance in its portfolios but gaps remain and the numbers warrant scrutiny.

Selected metrics reported by the EIC:In 2024, 30 percent of companies supported in the EIC Accelerator were women led, representing 42 companies. The broader Accelerator portfolio includes 134 women led companies, or 19 percent of the portfolio. Across research grants, 24 percent of EIC Pathfinder projects and 23 percent of EIC Transition projects are coordinated by women. The EIC has also prioritised women CEOs for Accelerator interviews.

These figures show movement in the right direction. They do not, however, substitute for independent evaluation of outcomes such as growth trajectories, follow on private investment, or long term leadership retention. Programmes that aim to close gender gaps should be paired with data collection that tracks these downstream outcomes over multiple years.

What changed for participants beyond skills

Olívia reported a change in perspective from immersion in a multinational cohort. She said exposure to different industry approaches to innovation broadened her strategic view. She also emphasised the intangible but real benefit of solidarity. For many participants that shared experience can lessen isolation and reinforce persistence when facing the recurring barriers women founders encounter in fundraising and corporate advancement.

Next cohort and how to apply

The fourth cohort in which Olívia participated concluded in April. The programme continues with new cohorts. The upcoming sixth cohort is aimed at women cofounders and C suite leaders. Applications open on 1 July and the programme will start in September 2024. Interested candidates from the EIC and EIT communities are advised to monitor the EIC Community platform and the EIC BAS newsletter for call details.

MilestoneDate or timingNotes
4th cohort concludedApril 2024Olívia participated in this cohort
Applications open for 6th cohort1 July 2024Targeting women cofounders and C suite leaders
6th cohort startsSeptember 2024Programme includes virtual and in person activities
Where to applyEIC Community platformSubscribe to EIC BAS newsletter for updates

A measured conclusion

Programmes like the EIC Women Leadership Programme can be valuable interventions. They provide mentorship, practical training and networking that many participants report as empowering and useful. At the same time these interventions do not remove systemic barriers on their own. Persistent funding gaps, biased investor networks and uneven access to market opportunities require complementary policy action and targeted investment. Better public reporting on downstream outcomes would help assess whether cohort level gains translate into more women led scale ups and sustainable leadership placements.

Practical information and support

For further information on the EIC Women Leadership Programme consult the EIC Community pages and the programme FAQ. If you have questions use the EIC Community contact form and choose the EIC Women Leadership Programme category in the helpdesk. The information presented here is intended for knowledge sharing and should not be interpreted as the official view of the European Commission.