MySphera credits MWC 2024 participation for doubling sales but details remain limited

MySphera, an EIC Accelerator backed company that develops software to automate and streamline patient flow in hospitals, says its participation at Mobile World Congress 2024 helped the company double its sales. The firm reports that meetings organised through the European Innovation Council’s International Trade Fairs Programme 3.0 led to two partnership agreements, a hospital customer and conversations with prospective investors. The claim comes via an interview with Salvador Vera, MySphera’s CEO, published on the EIC Community platform.

What MySphera says happened at MWC 2024

According to Salvador Vera, MySphera’s presence at the European Pavilion facilitated by the EIC’s trade fairs programme produced several concrete outcomes. The company signed deals with two new partners, engaged with a hospital that became a customer and met potential investors. Vera described the event as highly productive and credited the EIC’s tailored services for arranging meetings with international representatives including delegates from Asia.

The role of the EIC International Trade Fairs Programme 3.0

The EIC International Trade Fairs Programme 3.0, managed by the EIC Business Acceleration Services, selects EIC beneficiaries to attend major trade fairs in Europe, MENA and the United States between 2024 and 2026. The programme bundles exhibition space under the EIC Pavilion with a suite of business services intended to increase the quality of meetings and the chance of conversion into commercial contracts or investment.

What MySphera does and why it attended MWC

Practical advice from MySphera for other exhibitors

In the interview Salvador Vera offered practical guidance for companies preparing trade fair missions. He emphasised rigorous preparation for both scheduled meetings and spontaneous visitors. Specifically he advised exhibitors to schedule meetings well in advance and to use social media proactively to create connections before the event. Preparation during the outreach phase is a recurring weakness for many early stage companies, he said.

Funding and growth plans disclosed

MySphera says it has opened an investment round supported by the EIC and has ambitions to raise a Series B round. The company attributes some of the sales growth and investor interest to the visibility and meetings generated at MWC 2024.

A cautious reading of the results

The account from MySphera and the EIC highlights a clear success narrative. At the same time the public details are limited. The phrase 'doubled sales' is robust but not accompanied by baseline revenue figures, timelines or the relative contribution of other channels. Trade fair attendance can accelerate conversations and shorten sales cycles but attribution is complex. Factors such as prior pipeline, follow-up activity, local approvals and procurement cycles in healthcare all matter. Independent verification or more granular data would be needed to judge how much of the sales increase is directly and solely attributable to MWC participation.

EIC Pavilion and future trade fair activity

The EIC Pavilion is returning to MWC 2025 in Hall 8.1 B52 from 3 to 6 March with a delegation of 15 selected EIC-backed innovators. The ITF 3.0 programme runs through 2026 and covers 12 international trade fairs across priority sectors including biotech and pharma, health and medical care, cleantech, and new and industrial technologies. The programme is open to EIC awardees from EU Member States and Associated Countries through periodic open calls.

How to participate and eligibility

EIC beneficiaries with market-ready products or services and high innovation potential can apply to the ITF 3.0 open calls. Applications ask candidates to explain fit with the trade fair, internationalisation strategy and commercial readiness. External experts review applications and select participants. The programme includes coaching, matchmaking and follow-up support intended to improve the quality of leads generated onsite.

Implications for other deep tech and digital health companies

MySphera’s story illustrates the potential upside from combining institutional trade fair support with a focused commercial outreach. For European startups trying to break into international markets, structured programmes like the EIC ITF can reduce the burden of logistics and help with curated introductions. That said startups should budget time and resources for pre-event outreach and post-event follow-up. They should also be realistic about the time it takes to convert meetings into signed contracts and to address sectoral hurdles such as procurement cycles and integration requirements in healthcare.

For policymakers the case underscores the value of pairing grant funding with business acceleration services. For investors and corporate partners the announcement is an example of how visibility at global trade fairs can lead to partnership opportunities. For independent observers the lesson is that reported outcomes merit granular disclosure if they are to be used as evidence of programme effectiveness.

Where to find more information

More details on the EIC International Trade Fairs Programme 3.0 and open calls are available via the EIC Community platform. The EIC publishes reports and impact analyses on the programme and maintains a calendar of upcoming trade fairs where the EIC Pavilion will appear.