EIC opens applications for Corporate Day with Bayer to scout farm tech innovations

Brussels, June 12th 2025
Summary
  • The EIC invites EIC-backed start-ups and scale-ups to apply by 21 July 2025 for a tailored acceleration track that culminates in an in-person Corporate Day with Bayer on 4-5 November 2025 in Monheim am Rhein Germany.
  • Selected companies will receive preparatory coaching mentoring and pitch rehearsals followed by a pitching and matching session with Bayer Crop Science decision makers and post-event support.
  • Bayer is seeking innovations in four priority areas: sustainable crop protection next generation safety assessment tools soil health measurement and fertility precision application technologies and scalable in-field data generation and monitoring.
  • Participation is restricted to EIC-backed companies requires C-level representation and participants must cover their own travel and accommodation costs. Selection decisions are made by Bayer and non-selected applicants will not receive feedback.

EIC Corporate Day with Bayer: Opportunity for EIC-backed agricultural innovators

The European Innovation Council is running an open call for EIC-backed start-ups and scale-ups to join a business acceleration programme that culminates in an exclusive Corporate Day with Bayer. The event will take place in person at Bayer Crop Science Global Headquarters in Monheim am Rhein Germany on 4 and 5 November 2025. Applications must be submitted by 21 July 2025.

What the programme offers to selected companies

The EIC Business Acceleration Services will provide selected EIC-backed companies with a tailored preparatory package and access to Bayer decision makers. Services include group briefings one-to-one sessions with business experts pitch deck reviews pitch dry runs mentoring and post-event follow-up designed to increase the odds of concrete commercial engagement.

Preparatory support provided by the EIC:Group session with Bayer 1-to-1 sessions with business experts detailed feedback on pitch decks pitch dry runs and business proposal reviews plus post-event assistance to help progress collaborations initiated at the Corporate Day.
Access and networking:Privileged exposure to Bayer senior decision makers and structured matchmaking designed to surface collaboration pilots commercial partnerships or routes to market.

Who can apply and administrative conditions

This call is open exclusively to companies that are already EIC-backed. Applicants must state which of Bayer’s stated innovation challenges they address. If selected companies must be represented by C-level executives and be available for the full programme including online preparation sessions the in-person event on 4-5 November 2025 and follow-up activities. Participants are responsible for their own travel and accommodation costs.

Selection and confidentiality:Information provided in the application will be shared with Bayer which will select participants based on its strategic priorities. The EIC will notify selected applicants but will not provide feedback to non-selected applicants.
Mandatory administrative steps and surveys:All participants must complete a short satisfaction survey promptly after the event and a business impact survey six months later. Failure to comply may lead to exclusion from future EIC Business Acceleration Services.

Bayer Crop Science and the innovation focus

Crop Science is the agriculture division of Bayer AG and is described by Bayer as the global leader in agriculture by sales. The division offers seeds traits crop protection chemical and biological products digital agriculture solutions and services. Bayer reported group revenue of €46.6 billion in 2024 and employs around 93 000 people worldwide. The Corporate Day aims to connect Bayer’s product and research priorities with EIC-backed innovations that can help the company advance sustainable agricultural technologies.

Bayer’s four targeted innovation challenges

Applicants must indicate which challenge or challenges their solution addresses. Bayer seeks technologies that can move toward commercial application at scale while supporting sustainability goals in agriculture.

Challenge 1 Next generation technologies for sustainable crop protection:Platforms that accelerate design development and application of sustainable chemical or biological crop protection products. This includes active ingredients ready for market application and novel approaches to assess human and environmental safety such as New Approach Methodologies and Next Generation Risk Assessment.
Challenge 2 Enhancing crop fertility and soil health measurement:Biological based biostimulants to improve plant performance and scalable cost effective tools to measure soil degradation fertility key nutrient composition including carbon nitrogen and phosphorus soil microbiomes biodiversity and carbon sequestration potential.
Challenge 3 Precision application technologies:Digital and physical tools that optimise the timing targeting and dosage of crop protection products to reduce environmental impact and improve input efficiency.
Challenge 4 Scalable in field data generation technologies:Monitoring and sensing systems for real time plant health and residue analysis improved field trial scalability and tools to support measurement reporting and verification frameworks.

Timeline key dates and logistics

MilestoneDate or requirementNotes
Application deadline21 July 2025Open to EIC-backed start-ups scale-ups and SMEs only
In-person Corporate Day with Bayer4-5 November 2025Monheim am Rhein Germany selected companies must be available on both days
Preparatory phasePrior to the eventOnline training pitch dry runs and 1-to-1 business sessions
Post-event follow upOngoingPost-event support and a business impact survey after six months

EIC Business Acceleration Services and Corporate Partnership context

This call is part of the EIC Corporate Partnership Programme under the EIC Business Acceleration Services. The programme aims to match EIC-backed start-ups with large corporate partners to accelerate scale up and market adoption. Historically the Corporate Partnership Programme has organised dozens of Corporate Days and Multi Corporate Days and reports a track record of matches and deals between EIC companies and corporates.

MetricReported figureSource context
Corporate Days and Multi Corporate Days since 201791EIC Corporate Partnership Programme cumulative figure to 2025
One-to-one meetings facilitated2 4932017 to 2025 Corporate Partnership Programme
Deals reported100+Corporate Partnership Programme reported outcomes
EIC BAS matchmaking outcomes since 2021+20 000 one-to-one meetingsEIC Business Acceleration Services impact reporting
Deals attributed to EIC BAS since 2021595EIC BAS impact reporting
Capital raised through investor outreachEUR 350 millionEIC BAS investor outreach figure
Turnover from trade fairsEUR 42 millionSince 2024 only EIC BAS report
Corporate partner profile sought by EIC:For corporations the EIC targets large organisations typically above €1 billion turnover with a presence in multiple EU member states and experience in open innovation and corporate venturing. The aim is to attract partners able to offer real routes to market and pilot opportunities.

Practical conditions and cancellation policy

Selected applicants must cover travel and accommodation costs and be represented by C-level executives during the programme. Cancellations are accepted only for duly justified force majeure cases. Unjustified cancellations can lead to exclusion from future EIC Business Acceleration Services.

Communications and support:Organisers advise companies to contact the EIC Helpdesk selecting 'EIC Corporate Day with Bayer' as the subject for any additional queries.

What founders should consider before applying

This opportunity offers direct access to a major agricultural company and structured support which can be valuable for companies ready to commercialise or scale. However applicants should weigh the practical and strategic implications before applying.

Costs and resource allocation:Participants must fund their travel and accommodation and commit executive time to preparation and the two in-person days. Smaller teams should assess the cost benefit of dedicating C-level time to the process.
Selection and feedback limitations:Selection decisions are made by Bayer based on its business interests. The EIC notes that applicants not selected will not receive individualized feedback. This limits learning opportunities for unsuccessful applicants and may reduce transparency in selection.
Intellectual property and commercial negotiations:Companies should be prepared to discuss commercial terms and pilot opportunities and to protect sensitive intellectual property appropriately during pitch and matching sessions.

Finally applicants should be realistic about timelines. Corporate pilots and procurement processes can take months to convert into contracts. The EIC reports cases where deals close within six months but outcomes vary widely by technology maturity corporate priorities and regulatory requirements.

About Bayer and regulatory context

Bayer is a global life sciences company operating in healthcare and agriculture. Its Crop Science division focuses on seeds traits crop protection biologicals digital agriculture and related services. Innovations proposed to Bayer may be subject to regulatory scrutiny across EU and international markets particularly when they relate to active ingredients safety assessments or environmental impacts. Applicants should understand regulatory pathways and evidence requirements relevant to their technology.

How to apply

EIC-backed companies can apply through the dedicated EIC application link. The form asks applicants to indicate the challenge addressed and includes a warning that submitted information will be shared with Bayer for selection purposes. Apply by 21 July 2025 to be considered for the November Corporate Day.

Further reading and contact

This initiative is part of the EIC Corporate Partnership Programme and the EIC Business Acceleration Services which publish regular open calls events and ecosystem resources via the EIC Community Platform. For more information contact the EIC Helpdesk and select 'EIC Corporate Day with Bayer' as the subject line.