EISMEA launches tender for EIC Corporate Partnership Programme 3.0 to deepen corporate-startup ties

Brussels, September 15th 2023
Summary
  • The European Innovation Council and SMEs Executive Agency launched a call for tenders to run the EIC Corporate Partnership Programme 3.0.
  • The programme builds on 69 initiatives run between 2017 and July 2023 that involved about 1 200 EIC awardees and 2 500 corporate representatives from over 100 companies.
  • New features include support for corporate client capitalisation models and for the first time incentives tied to successful business deals to sharpen the focus on measurable business impact.
  • Available budget for the tender was set at EUR 5 000 000 and applications closed on 23 October 2023 via the e-tendering portal.
  • The contractor will be asked to organise matchmaking, pitching, corporate and multicorporate days, innovation procurement pilots and structured pilots with corporates, among other services.

EISMEA launches EIC Corporate Partnership Programme 3.0 tender

The European Innovation Council and SMEs Executive Agency opened a tender in September 2023 for the next phase of the European Innovation Council Corporate Partnership Programme. The new procurement, labelled Corporate Partnership Programme 3.0, asks for a contractor to design and deliver services that connect EIC-funded startups and scaleups with large corporations across Europe. The stated aim is to accelerate commercial partnerships, pilots and investment that help high potential companies scale.

What the programme has done so far

EIC corporate partnership activity began in 2017. Between October 2017 and July 2023 the programme ran 69 initiatives that brought together EIC awardees and corporate partners. According to the agency, those initiatives involved roughly 1 200 EIC-funded companies and some 2 500 senior representatives from more than 100 corporate partners. The list of named corporate participants cited on EIC pages includes ABB, Airbus, BMW, CaixaBank, Commerzbank, Enel, Ferrovial, L'Oreal, Medtronic, Neste, Novo Nordisk, Roche, Saint-Gobain, Shell Ventures, Siemens Energy, Solvay and Telefónica.

Formats used in past initiatives:The EIC and its contractors have used a range of formats to stimulate links between corporates and startups, including single-corporate days, multicorporate days, pitching and matchmaking sessions, innovation procurement pilots and joint R&D or pilot arrangements. Examples published by EIC promotional material include Corporate Days with L'Oreal, Saint-Gobain, Telefonica and CaixaBank, and sector-focused procurement pilots such as agrotech with CaixaBank and AgroBank.

What Corporate Partnership Programme 3.0 will do

The tender brief asks for a contractor to continue and expand the previous work. Core tasks include organising matchmaking and pitching events that pair EIC awardees and large companies, supporting ventures that work under a venture client model, structuring pilots and trials with corporates across sectors and helping scale-ups access customers and investors. The brief explicitly mentions support for innovative approaches such as corporate client capitalisation models and introduces incentives tied to successful business deals for the first time.

Corporate's Clients Capitalisation model explained:The term refers to arrangements where large firms act as early customers, partners or even partial funders of startup solutions. In practice the model can combine purchase, procurement pilots, follow-on contracts or investment to accelerate a startup's commercialisation. By linking corporate buying power to startup revenue, the model aims to reduce go-to-market risk for suppliers and create commercial proof points faster.
Incentives for business deals explained:The tender signals that future programme funding will include incentives for successful transactions between EIC beneficiaries and corporate partners. Incentives can take many forms such as success payments, facilitation grants or additional support services. Tying payments to measurable deals is intended to improve the programme focus on business impact, but it also raises governance and measurement questions which are discussed below.

Procurement and practical details

ItemDetailSource
Tender publishedSeptember 2023EIC / EISMEA
Official news article date2023-09-15EIC news
Call referenceEISMEA/2023/OP/0015Tender page
Available budgetEUR 5 000 000Tender specifications
Deadline for applications23 October 2023, 10:00 CESTTender page
ScopeOrganisation of matchmaking events, corporate days, pilots, venture client activities and related servicesTender description
Track record cited69 initiatives, ~1 200 EIC awardees, ~2 500 corporate representatives, 100+ corporate partnersEIC publicity materials

Why this matters for the EU innovation ecosystem

Corporate-startup linkages are widely seen within the European innovation ecosystem as a critical route to scale. Large companies provide distribution channels, procurement budgets, technical expertise and, in some instances, follow-on investment. For deep tech and industrial innovations, corporate pilots can be the decisive step that converts laboratory prototypes into repeatable, revenue generating deployments. The EIC programme sits at the intersection of public funding, private capital and corporate demand and aims to act as a broker between them.

Measured impact and the limits of available claims

EIC communications say the Corporate Partnership Programme has generated significant business impact including hundreds of follow-ups and business deals. This sort of result is plausible given the number of events run. However measuring the true economic value of corporate matchmaking is difficult. Reported follow-ups may include exploratory conversations and not all reported deals are always independently verified. Counting outcomes across multiple events and years can also double count the same company or transaction. A robust assessment requires clear definitions, public metrics and independent evaluation.

Common measurement challenges:Attribution is hard. When a sale or pilot happens after an event it is rare that the event alone is the reason for the outcome. Selection bias is a factor because attendees are preselected. Self reporting can inflate counts. And the absence of standardised, independently audited metrics makes cross-programme comparison difficult.

Risks and governance questions

The introduction of incentives tied to successful business deals is intended to reward demonstrable impact. The approach has merit but also requires careful guardrails. Incentives can create perverse effects if they encourage prioritising short term deals over longer term technology development, or if they motivate gaming of metrics. There are also legal and public procurement constraints to consider when public funds are used to catalyse commercial relationships between public beneficiaries and private corporates. Transparency on criteria, third party verification of outcomes and compliant contracting will be essential to reduce the risk of conflicts of interest and to ensure value for public money.

Points procurement and tender watchers will monitor:How the tender defines a qualifying 'successful' deal. Whether incentives are paid to intermediaries or directly to beneficiaries. The controls to avoid double counting. The transparency of reporting and whether independent audits or external evaluators are used. And how intellectual property, procurement rules and competition law are respected in pilots and demonstrations.

How to apply and further information

The tender application process used the EU e-tendering portal. The tender documents set out detailed specifications and Section 1 contains the services description. The call gave a clear application deadline of 23 October 2023 at 10:00 CEST. Interested bidders were required to submit proposals electronically through the portal. For contractors and ecosystem actors, the opportunity represented a multi million euro contract to coordinate European corporate-startup engagement for the EIC.

What to watch next

Observers should track the identity of the winning contractor, the detailed implementation plan, and the operational rules for the new deal incentives. Independent impact evaluation and transparent outcome metrics will be essential if the next phase is to demonstrate whether corporate matchmaking can be cost effective at scale. The broader context is the EIC's expanding remit under Horizon Europe and the parallel development of tools such as the EIC Fund which aim to combine grants with equity to push European deep tech firms toward scale.

Finally the programme reflects an enduring policy choice. European innovation policy is moving from pure grant support to demand side measures and blended finance models that connect startups with customers and investors. These approaches can accelerate commercialisation when well designed. They also require stricter measurement, transparent governance and continued scrutiny to make sure public funds produce durable market outcomes.