Embracing Global Markets webinar series: Enterprise Europe Network offers market and regulatory briefings for EU innovators
- ›The Enterprise Europe Network is running an online webinar series called Embracing Global Markets to help EU SMEs and start ups expand into Asia, Africa and the Americas.
- ›Next session is Doing business in Vietnam: commercial opportunities for the EU Clean Tech Industry on 7 March 2024 from 10:00 to 11:00 CET with legal, investment and startup experts and a Q&A.
- ›The series covers specific markets and practical topics including the US start up ecosystem, US tax, customs and immigration rules, and sector briefings on agrifood, sustainable energy and life sciences.
- ›Sessions are hosted by experts from European Commission services and the Enterprise Europe Network and are aimed at EIC beneficiaries, SMEs, clusters and business support organisations.
- ›The webinars provide market intelligence and regulatory pointers but they are not a substitute for bespoke legal, tax or market entry advice.
Embracing Global Markets webinar series supports EU companies expanding internationally
The Enterprise Europe Network and experts from European Commission services are running a webinar series called Embracing Global Markets. The series aims to deliver market intelligence and practical information on regulatory requirements to European small and medium sized enterprises and start ups that want to scale or enter fast growing markets in Asia, Africa and the Americas. Sessions promise country and sector focus, legal and investment guidance, and opportunities for live questions with specialists.
Purpose and organisers
Next session: Doing business in Vietnam for the EU clean tech industry
The next webinar in the series is Doing business in Vietnam: commercial opportunities for the EU Clean Tech Industry. It is scheduled for 7 March 2024 from 10:00 to 11:00 CET and is organised by the Enterprise Europe Network. The session will discuss access and commercial opportunities in Vietnam s clean technology sector and outline government projects relevant to clean tech investment. The speakers will cover legal frameworks for structuring deals or establishing legal entities, and present concrete case studies of European clean tech investment in Vietnam. Participants will be able to ask questions during a dedicated Q&A.
Why Vietnam matters for EU clean tech firms
Vietnam is among Southeast Asia s faster growing economies and its power demand and industrial activity have risen rapidly. Governments in the region are pursuing renewable energy and electrification to keep pace with growth. For EU clean tech companies this creates potential demand for technologies from generation and storage to grid management and efficiency solutions. That opportunity comes with trade offs. Market entry may require significant local adaptation. Public procurement and project pipelines can be attractive but often involve complex bidding rules and local partner requirements. Regulatory unpredictability, limited access to project finance, currency and contract enforcement risks, and intellectual property protection are practical issues that companies should test before committing significant resources.
Series schedule and topics
| Date | Time CET | Topic | Notes |
| 7 March 2024 | 10:00 - 11:00 | Doing business in Vietnam: commercial opportunities for the EU Clean Tech Industry | Focus on market access, government projects, legal frameworks and European case studies. Registration available via EEN. |
| 21 March 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about the US start up ecosystem | Overview of US start up environment, funding landscape, incorporation and funding practicalities. Speakers include representatives from EISMEA, chambers of commerce, law firms, accelerators and the Commission. |
| 4 April 2024 | 10:00 - 11:00 | Doing business in Vietnam: exploring opportunities in the local Agrifood sector | Sector briefing on agrifood opportunities and local market dynamics. |
| 18 April 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about tax considerations for international companies | Focus on tax implications of incorporation and fundraising in the US. |
| 23 May 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about the US sustainable energy market | Market and regulatory briefing on US sustainable energy opportunities. |
| 20 June 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about the US life sciences ecosystem | Overview of the US life sciences landscape for European companies. |
| 18 July 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about the US employment & human resources | Practical HR and employment issues for companies operating in the US. |
| 19 September 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about the US import customs issues | Customs and import compliance considerations for international trade with the US. |
| 17 October 2024 | 16:00 - 17:00 | Doing business in the United States: what you need to know about the US immigration rules | Visa and immigration issues relevant to business mobility and hiring. |
Who should attend and learning objectives
The series targets European small and medium sized enterprises, start ups ready to scale internationally, beneficiaries of the European Innovation Council and holders of the Seal of Excellence, clusters and cluster managers, business advisers from the Enterprise Europe Network and other business support organisations. Sessions are designed to offer an overview of legal frameworks, regulatory risks and funding options that matter when entering new markets.
Example speakers and deeper US session details
The session on the US start up ecosystem on 21 March 2024 lists a mix of practitioners and policy actors as speakers. The line up includes senior agency representation and market professionals. Named participants on the Enterprise Europe Network page include Jean David Malo Director at EISMEA, Erin McKelvey President and CEO of the European American Chamber of Commerce Texas, Daniel Glazer partner at Wilson Sonsini, Oliver Hecking partner at Roedl and Partner USA, Kevin Koym CEO and founder of Tech Ranch Austin, and Crispin Waymouth Deputy Head of Unit at the European Commission. Their briefings are likely to cover legal entity choices, fundraising stages, tax issues and local ecosystem support.
Practical advice and limits of the webinars
These webinars can be useful to screen opportunities and identify risks before committing resources. They are not a substitute for detailed legal, tax or commercial due diligence. Market entry often requires local counsel, finance partners and experienced local co founders or distributors. Regulatory regimes and procurement rules change and project timelines can be long. Companies should treat webinar material as preparatory information and follow up with bespoke advice for major decisions.
How to join and the official disclaimer
Registration for individual webinars is handled by the Enterprise Europe Network. Interested participants should register through the EEN event pages. The organisers note that the information shared in the webinars is provided in the interest of knowledge sharing and should not be interpreted as the official view of the European Commission or any other organisation. Participants should verify regulatory and legal points with appropriate advisers.
For firms seeking to expand beyond initial webinars the Enterprise Europe Network and EISMEA offer further advisory services through local contact points. Those services can help with partner search, matchmaking, and accessing EU supported internationalisation programmes. Expect follow up to require resources and time to translate general guidance into a market entry plan.