Europe Day: How EIC-backed AI startups are pitching digital business skills for the EU

Brussels, May 9th 2023
Summary
  • On Europe Day and during the European Year of Skills the EIC highlighted startups using AI to improve digital business capabilities across Europe.
  • Three EIC-funded companies illustrate different AI approaches: Stream Analyze focuses on edge AI for real-time device analytics, BlinkIn builds multimodal visual support and AR-guided assistants, and DeepOpinion offers no-code natural language understanding and agentic automation for document-heavy workflows.
  • All three stress training, inclusivity, and lifelong learning as priorities while advancing technologies that reduce reliance on cloud compute or human manual work.
  • These technologies show promise but face familiar barriers to broad impact including deployment complexity, data protection concerns, interoperability with legacy systems, and the need for scaled digital skills programs.

Europe Day and the European Year of Skills: why the EIC is spotlighting applied AI

On Europe Day, 9 May, and in the context of the European Year of Skills, the European Innovation Council community highlighted a set of EIC-backed companies that are applying artificial intelligence to improve business processes and digital capabilities across the EU. The companies discussed offer different technical approaches to the same policy objective. They position their tools as ways to raise productivity, reduce low-value tasks and expand access to digital tools for non-expert users.

The European Innovation Council supports startups and scaleups with funding and business acceleration. The EIC plays a role in advancing technologies that align with EU priorities such as digital transformation and skills development. The three companies featured here illustrate how EIC-funded projects translate research and R&D into commercial products. Their claims are notable but merit scrutiny on practicality, governance and measurable impact at scale.

Three approaches: edge analytics, visual support and no-code NLU for automation

Stream Analyze: pushing AI onto the device for real-time analytics

Stream Analyze, a Swedish company, is developing an end-to-end edge AI platform called sa.engine. The platform aims to let data scientists, engineers and domain experts with limited coding experience build and run advanced real-time analytics and AI models on microcontrollers and other edge devices. The company frames its approach as an alternative to cloud-dependent architectures that move large volumes of data to central servers for processing.

Edge AI in practice:Edge AI refers to performing inference and sometimes training tasks directly on devices at the network edge rather than in remote cloud servers. This reduces latency and bandwidth use, lowers data transfer costs and can improve privacy because raw data need not leave the device. Stream Analyze targets industrial and automotive customers where connectivity can be unreliable and real-time decisions are essential.

Stream Analyze says this approach enables real-time analysis without uninterrupted connectivity and reduces the storage and compute footprint compared with cloud processing. The company reports use cases including quality inspection in automotive production, predictive maintenance for mining loaders and vehicle fleet monitoring in collaboration with partners such as Volvo Trucks and Boliden.

Jan Nilsson, Stream Analyze CEO, emphasised a customer-first posture and the company’s belief that Europe must invest in hands-on training and inclusive initiatives to raise digital skills. He said, "Our primary focus is to empower our customers to harness the power of AI by making their devices, machines, and assets smarter." He recommended education and training that prioritise practical learning and inclusivity to build a resilient workforce.

BlinkIn: visual support, computer vision and augmented reality for user guidance

BlinkIn is a German startup building multimodal customer support and visual assistant technology that works on standard smartphones without extra hardware. EIC funding supports further development. BlinkIn aims to combine computer vision, AI-driven diagnostics and augmented reality to guide users interactively through setup, troubleshooting and maintenance tasks.

Computer vision and AR explained:Computer vision is the set of techniques that let machines interpret images and video. When combined with AR it becomes possible to overlay instructions or annotations on a live camera view, guiding a user through a physical task. For support scenarios this can reduce resolution time and the need for specialist dispatches, but accuracy and privacy are operational challenges that must be managed.

BlinkIn plans to develop bots that automatically analyse visual inputs, generate AI or machine learning recommendations and then lead users step by step using AR. Founder Josef Süß said the company wants to provide immersive experiences while respecting user privacy and ethical considerations. He recommended three policy or ecosystem actions to lift digital skills: invest in digital literacy programs, foster cross-industry collaboration and encourage lifelong learning.

DeepOpinion: no-code NLU and agentic automation for document-heavy processes

DeepOpinion, which the EIC has funded, positions itself as a B2B SaaS provider of no-code tools to automate workflows that are dominated by unstructured text and documents. Its AutoNLU engine and related components aim to automatically train high-performance natural language understanding models across many languages and to integrate with robotic process automation and existing enterprise systems.

No-code NLU and agentic automation:No-code NLU allows subject matter experts to train and deploy language models without writing code. Agentic automation refers to systems that orchestrate multiple AI agents and logic to perform multi-step tasks, often including human validation. DeepOpinion cites automated document processing, claims handling and KYC workflows as typical applications.

DeepOpinion says its proprietary ML engine was developed over four years and supports automated model selection and training for 100 plus languages. CEO Stefan Engl argued for rethinking STEM education to focus on real-world problem solving and lifelong learning. He described a vision where knowledge workers gain "an AI Co-worker" to offload boring tasks.

The company also highlights recent trends such as generative reasoning and zero-shot capabilities where large models handle new tasks without task-specific training. DeepOpinion claims adoption by major clients and says its tools improve straight-through processing rates and reduce manual effort in document-intensive industries.

CompanyCore technology and approachTarget markets and use casesEIC role or supportFounders' or CEOs' key messages
Stream AnalyzeEdge AI platform (sa.engine) for MCUs and real-time analyticsIndustrial and automotive: predictive maintenance, quality control, fleet monitoringEIC-funded projectEmphasises device-level processing to reduce cloud dependence. Advocates hands-on training and inclusive digital skill programs
BlinkInMultimodal visual support combining computer vision, AI diagnostics and AR guidanceCustomer support, product onboarding and field service across consumer tech and industrial devicesReceived EIC funding for developmentAims to deliver immersive, privacy-aware virtual assistants. Calls for digital literacy investment and cross-industry learning
DeepOpinionNo-code NLU, Intelligent Document Processing and agentic automation for unstructured dataInsurance, banking, manufacturing: claims, KYC, trade finance, accounts payableEIC-funded technology and platform adoptionPromotes STEM education reform and lifelong learning. Positions AI as a co-worker to reduce routine tasks

Reality check: technical, regulatory and skills challenges

The three companies illustrate complementary technical strategies but also reveal common hurdles for translating prototype impact into widespread improvements in EU digital skills. First, deployment remains non-trivial. Edge AI relieves bandwidth but requires hardware compatibility, model optimisation and field maintenance. Visual support works where camera access and lighting permit it but depends on reliable CV models and clear privacy rules about video data. No-code NLU lowers the barrier for adoption but can hide model limitations and require robust human-in-the-loop processes for high-risk decisions.

Second, regulation and trust matter. European data protection rules and emerging AI regulation in the EU aim to protect rights and prescribe obligations for high-risk AI systems. Startups and customers must align solutions with GDPR and with evolving EU AI policy. That means clear data governance, auditable model behaviour and privacy-preserving architectures when personal or sensitive data are involved.

Scaling digital skills in the EU:Technology alone will not raise digital literacy at scale. Skills policy needs practical, well funded training programs, pathways for adult retraining, incentives for firms to reskill staff and stronger public-private partnerships. Hands-on labs, apprenticeships and modular certifications can help non-technical workers adopt tools that include no-code or visual interfaces.

All three founders highlighted education and inclusion as necessary complements to technology. Their recommendations line up with broader EU policy thinking on lifelong learning and the need to ease transitions for workers into more digital roles. Yet public impact depends on measurable programmes that reach smaller firms, regional ecosystems and underrepresented groups.

What to watch next

EIC-backed startups are advancing practical AI that targets business productivity and, in principle, can reduce routine work and expand access to digital tools for non-experts. Policymakers should keep testing funding models that combine R&D support with training and procurement incentives for public sector adoption. Industry should prioritise interoperable standards and responsible data practices to accelerate safe uptake.

For observers and potential adopters, the sensible approach is to pilot with clear metrics for user skill uplift, cost savings and risk management. Success will come from technical robustness, data governance and sustained investment in skills rather than from technology announcements alone.

Acknowledgements and caveats

This article reconstructs an EIC Community feature published for Europe Day on 9 May 2023 and expands on technical and policy context. The companies discussed supplied statements about their work and goals. The information is provided for knowledge sharing and should not be read as official EU policy or as an endorsement of any product claims. Continued independent evaluation is recommended when assessing vendor claims about performance and impact.