Siemens Energy Ventures on partnering with startups to shape the energy transition

Brussels, May 23rd 2022
Summary
  • Siemens Energy Ventures runs a 3V model of Venture Building, Venture Clienting, and Venture Capital to partner with startups for the energy transition.
  • The team prioritizes founder teams that can execute, customer obsession, data-driven approaches, and measurable carbon impact.
  • Siemens Energy sees the European Innovation Council as a strategic gateway to early-stage EU dealflow but acknowledges corporate speed and culture gaps when working with startups.
  • Concrete venture examples include GeoPura for hydrogen power units, Hymonic for ammonia cracking, CertaLink for energy certification on blockchain, and connect2evolve for rural electrification.
  • Siemens Energy evaluates co-investment opportunities based on team quality, market traction, strategic fit, measurable carbon reductions, and data capabilities.

Siemens Energy Ventures and the startup playbook for the energy transition

In April 2022 Siemens Energy Ventures joined the European Innovation Council for an EIC Corporate Day. The event matched 15 EIC-backed beneficiaries with Siemens Energy for pitching and early-stage collaboration. The conversation that follows distills what Siemens Energy Ventures is trying to do inside a global energy technology company, how it approaches open innovation, the kinds of startups and deals it prefers, and some of the practical frictions corporate-startup partnerships must resolve.

Who we spoke to

The interview features two senior members of Siemens Energy Ventures. Kendra Rauschenberger leads the Ventures team and oversees their three-pronged model of building, clienting, and investing in startups. Illai Gescheit is a partner focused on ecosystem-building, venture operating model design, founder mentoring, and internal alignment across Siemens Energy. Both frame their work as mission-driven efforts to accelerate decarbonisation and drive new businesses.

Siemens Energy Ventures 3V operating model:The team groups its activity into three areas. Venture Building means creating new businesses with dedicated internal teams and external partners. Venture Clienting means acting as an early corporate customer to pilot and adopt startup solutions that fill portfolio gaps. Venture Capital means making strategic minority investments in startups that open new markets for Siemens Energy.

How Siemens Energy defines innovation

Both interlocutors emphasise that innovation at Siemens Energy is broader than technology discovery. It includes new business models, operating models, and funding mechanisms. They argue that success depends less on the quantity of ideas and more on resilient teams that can execute, iterate with customers, and scale. That places founder quality and customer focus at the centre of Siemens Energy’s screening criteria.

Innovation starts with people:Illai highlights that founders and small execution-focused teams matter more than ideas alone. Teams that are customer obsessed, data-savvy, and flexible under feedback are the ones that move from prototype to scale.

Practical challenges in corporate-startup collaboration

Siemens Energy candidly describes two recurring frictions. First, managing core legacy businesses while creating new ones requires trade-offs in attention, budget, and governance. Second, corporate cadence often clashes with the faster, iterative pace of startups. The Ventures team has responded by rewriting parts of its operating model and adapting how it engages with founders, but the underlying complexity remains a common constraint across similar corporate venturing units.

Pace and process mismatch:Kendra says Siemens Energy had to change how it works internally to be easier for startups to engage with. That includes adapting timelines, decision paths, and expectations so pilots can progress without being bogged down in corporate bureaucracy.

Why partner with the European Innovation Council

Siemens Energy Ventures framed the partnership with the EIC as strategic for three reasons. The EIC curates early-stage, disruptive European technologies. The EIC brings structured formats such as Corporate Days that enable direct engagement with founders. And the EIC’s network and support mechanisms like mentoring and funding align with Siemens Energy’s objective of supporting European climate technology ecosystems.

EIC Corporate Days and the value for corporates:Corporate Days provide curated dealflow and an efficient way to meet early-stage teams. Siemens Energy used the event to identify startups where it could add mentoring, pilot opportunities, and potentially investment or acquisition consideration later.
EIC Fund considerations:Illai listed the factors Siemens Energy looks at when considering co-investment with vehicles like the EIC fund. These include product-market traction, strong execution teams, presence of institutional co-investors, clear B2B fit where Siemens Energy can add value, measurable carbon reduction impact, and data-driven digital capabilities.

What Siemens Energy looks for in startups

The Ventures team evaluates startups on strategic fit and the mutual value exchange. Key attributes are clarity on how a product accelerates the energy transition, willingness to listen and adapt, culture fit, and readiness to use Siemens Energy as a customer or partner to scale. The team emphasises resilience and mission alignment alongside technical capability.

Screening FactorWhat Siemens Energy means by thisWhy it matters
Founding team qualityExecution orientation, resilience, clarity of vision and practical ambitionTeams turn ideas into products customers will adopt
Strategic fitClear route to help Siemens Energy accelerate decarbonisation or enter new marketsEnables long-term partnerships and mutual value
Customer obsession and data focusClose engagement with users and data-driven product developmentIncreases probability of product-market fit and measurable impact
Measurable carbon impactAbility to quantify emissions reductions or other climate benefitsNecessary for corporate reporting and scaling climate solutions

Types of partnerships Siemens Energy pursues

Work with startups can take different forms under the 3V model. Venture Building is used when Siemens Energy sees a market gap that calls for co-creation. Venture Clienting lets the company pilot solutions and become an early customer. Venture Capital involves strategic minority investments to access new technologies or markets. Pilots and clienting roles are also used to validate cultural and product fit before considering acquisitions.

MechanismPurposeCorporate benefitStartup benefitExamples
Venture BuildingCreate new businesses with internal and external teamsDirect control over direction and integration with core assetsAccess to corporate resources and market channelsEarly stage co-creation projects at Siemens Energy Ventures
Venture ClientingPilot and adopt startup solutions in Siemens Energy operationsSolve operational gaps and accelerate adoptionCustomer, feedback, and route to scalePercepto, Razor Labs style pilots
Venture CapitalStrategic minority investmentsAccess to new markets and technologiesCapital, R&D expertise and networkMinority investment in GeoPura

Concrete venture examples

GeoPura:GeoPura designs hydrogen-powered, transportable power units. The system uses renewable electricity to produce hydrogen which is then transported to a Hydrogen Power Unit for conversion back to electricity. Siemens Energy Ventures is a minority investor and has supported GeoPura through venture building, a commercial collaboration and local manufacturing support in Newcastle, UK. Use cases include construction sites, events, EV charging and backup power where diesel would otherwise be used.
CertaLink Energy Certification:CertaLink uses blockchain to certify the renewable origin and low carbon intensity of energy across supply chains. The service links physical assets to a decentralised digital ledger to maintain provenance from source to consumption.
Hymonic:Hymonic develops distributed ammonia cracking technology to produce hydrogen at point of use. The idea is to leverage existing ammonia storage and transport infrastructure, then crack ammonia to produce and purify hydrogen suitable for PEM fuel cells. The target applications include refuelling stations, off-grid power, maritime and industrial users.
connect2evolve:connect2evolve is building a digital platform to aggregate and streamline electrification projects in remote areas. The aim is to make small-scale rural electrification investible by bundling projects and lowering transaction costs for private investors.

Investment themes and technology focus

Siemens Energy Ventures describes five priority themes that guide investment and venture building. They reflect the need for reliable, low-carbon energy 24/7, resilient grids, product circularity and industrial decarbonisation, condition-based services enabled by digital twins, and decarbonised heat processes.

ThemeFocus areas and typical technologies
24/7 Carbon Free EnergyMulti-day energy storage, forecasting and energy management systems
Resilient Grid and ReliabilityGrid automation, disruptive grid elements, hybrid grids, high energy infrastructure
Carbon and Product CircularityPower-to-X, CO2 electrolysis, direct air capture, certification systems
Condition-based Service InterventionsDigital twins, predictive maintenance, autonomous operation
Decarbonised Heat and Industrial ProcessesIndustrial heat pumps, induction heating, waste heat recovery, power-to-heat

How Siemens Energy evaluates co-investments

When assessing investments, the team looks for startups that are already in market or close to customer traction, have institutional investors on board, operate in B2B contexts where Siemens Energy can add value, demonstrate measurable carbon reductions, and have a data-driven proposition. The emphasis is on strategic, not purely financial, returns.

Strategic versus financial investing:Siemens Energy seeks minority investments that provide strategic benefit. The firm expects to offer more than capital by providing R&D access, manufacturing and market routes, while looking for startups that help shape its own portfolio and market reach.

Practical advice to founders who want to work with Siemens Energy

Kendra and Illai gave direct guidance for founders. Be concise about what you are building and what you need. Explain how Siemens Energy can add value and how the relationship would work. Be open about collaboration preferences and patient about corporate processes. Above all, show strategic fit and be specific about the problem you solve in the energy transition.

Heartcounts not just headcounts:Illai uses the term heartcounts to describe founders and teams who are mission-driven and resilient. Technical skills matter but a demonstrated commitment to the planet and the persistence to navigate hard problems are equally important.

Context and implications for the European innovation ecosystem

Siemens Energy Ventures illustrates how a large industrial corporate tries to be a constructive participant in the European climate tech ecosystem. Partnerships with the EIC and with venture capital actors help channel dealflow and resources to early-stage teams. The corporate’s access to manufacturing, R&D and customers can speed commercialization. However, there are structural tensions. Corporates move more slowly, governance is more complex, and claims of climate impact need independent measurement and transparency to avoid greenwashing.

A cautious perspective on corporate engagement:Corporate venturing offers real advantages but does not guarantee scale or impact. Startups should evaluate corporate partners for speed of decision making, clarity of pilot terms, intellectual property approaches, and expectations about commercialisation. Public funders such as the EIC can play an important role by validating technologies and helping bridge early funding gaps, but their work is complementary to private capital and corporate adoption.

Takeaways

Siemens Energy Ventures is a deliberately hybrid unit that builds, pilots and invests to accelerate decarbonisation while seeking business returns. Its priorities favour teams with clear customer traction, the ability to measure carbon impact, and a willingness to iterate in partnership with a large industrial partner. The EIC partnership provides curated European dealflow and structured engagement formats, but founders should remain pragmatic about the operational and cultural frictions that accompany corporate collaboration.

For founders, the practical advice is simple. Be concise about value and needs, demonstrate measurable impact and data capability, be ready to pilot and iterate with early customers, and assess whether the corporate partner can realistically help you scale at the pace you need.