EIC Tech to Market Entrepreneurship Programme: from lab projects to market ambition

Brussels, May 22nd 2024
Summary
  • The EIC Tech to Market Entrepreneurship Programme supports deep tech researchers to develop value propositions and business models and has reached over 200 projects in its second year.
  • The programme comprises five training streams that range from two half-day sessions to multi-month coaching, plus a Venture Building track with four phases from Tech Demo Days to venture support.
  • Beneficiaries such as EarDiTech report practical benefits from pitch training, market feedback, and connections to experts, while the programme also mobilises mentors and entrepreneurs in residence.
  • The EIC has paused some T2M activities until 2026 and several calls and expert recruitment windows are currently closed, which limits immediate access to services.
  • Key questions remain about long term outcomes, follow-on financing, and measurable conversion rates from projects to viable spin-offs.

Turning deep research into market-facing ventures

The EIC Tech to Market Entrepreneurship Programme offers tailored training and support services intended to help researchers funded by EIC Pathfinder and EIC Transition move from laboratory results to market-ready products. Now in its second year of delivery, the initiative says more than 200 projects have used T2M entrepreneurship services. The stated aim is to foster entrepreneurial aspirations among deep tech researchers and to accelerate science-led startup projects by building robust value propositions and viable business models.

What the Entrepreneurship Programme offers

The programme bundles short trainings, immersive bootcamps and longer coaching tracks. It is designed to address the common weaknesses in academic spinouts, for example limited business experience among principal investigators and the need to translate complex technical claims into clear customer benefits. The services combine collective workshops, individual coaching, design thinking driven validation and stakeholder interviews with market and industrial actors.

ComponentTypical length and formatPrimary objective
EIC Innovation Discovery TrainingTwo half-day online collective sessionsIntroduce entrepreneurial basics and pitching skills
EIC Bootcamp for innovative researchersFour days of online collective workshopsDeep dive on value proposition, team, roadmap and pitch
EIC Pioneer Programme for innovative researchers4 to 5 months of weekly group sessions and individual coachingExplore IP, industrialisation, regulatory issues, team and finance
EIC Business Idea Validation BootcampFour weeks of workshops, team coaching and interviewsPre-validate the business model and strengthen the value proposition
EIC Business Validation ProgrammeEight weeks of online courses, masterclasses and coachingFocus on product-market fit, customer discovery and market orientation
Design Thinking explained:Design Thinking is a user-centered approach to problem solving that foregrounds customer needs through iterative cycles of empathy, definition, ideation, prototyping and testing. In a Tech to Market context it is used to convert technical claims into testable assumptions about customers and markets that can be validated quickly and cheaply.

Implementation beyond training: Venture Building

Alongside entrepreneurship training the EIC runs the Tech to Market Venture Building Programme. This track aims to move promising projects towards company creation by providing structured phases that mirror early venture development. The Venture Building stream includes opportunities for market feedback, team formation and targeted advisory support in domains such as IP, finance and HR.

Venture Building phaseWhat happens
Tech Demo DaysThe entry point. Thematic workshops and feedback from market actors on technology potential
Opportunities ExplorationFeasibility assessment and market attractiveness analysis by expert teams
Team CreationRecruitment services, access to entrepreneurs in residence and talent brokerage
Venture Support ServicesNeeds analysis and advisory on IP, finance, regulatory and business set up
Entrepreneurs in Residence and external experts:The programme maintains pools of mentors, entrepreneurs in residence and external experts to provide coaching, jury services for pitches and ad hoc advice. Calls for experts and entrepreneurs have been used to recruit this talent, but applications are closed at some moments and are expected to reopen in 2026.

Voices from beneficiaries and mentors

The T2M programme includes participant testimonials which highlight immediate learning outcomes such as better pitching, quicker articulation of a value proposition and access to diverse stakeholder feedback. The material features interviews and video case studies from projects that have taken part in different modules.

EarDiTech and hidden hearing loss:EarDiTech is an EIC Transition project developing a diagnostic device for so called hidden hearing loss. The approach uses electroencephalogram or EEG measurements recorded from an electrode placed behind the ear to quantify a form of cochlear synaptopathy that standard audiometry can miss. The team has also developed an algorithm to mitigate the effects of the condition. The stated product path is algorithm in software to microchip implementation and eventual integration into hearing aids.

Iris Arweiler, the entrepreneurial lead on EarDiTech and an audiologist with industry experience, described participation in the Business Idea Validation Bootcamp as very helpful. She emphasised the value of repeated pitch practice, the diversity of expert interviews during the programme, and the practical feedback that helped the team shape next steps such as participating in Venture Building activities like Tech Demo Days.

Participant perspective from basic research to business:Another participant, Rita Grob-Hardt from 3P-Tec, described the Pioneer Programme as a flanking measure that brings basic researchers into a business development mindset and builds competencies they often lack. The programmes aim to bridge the cultural gap between academic research and market-driven product development.
Mentor perspective:Orily Pratt, a business coach and mentor involved in the programme, said T2M provides a reality check and practical acceleration for early stage projects. Mentors report supporting founders through early strategy, marketing and investor-readiness questions.

Practical status, access and next steps

The EIC T2M web pages provide open calls, guidance documents and a helpdesk entry point. Several elements are time limited and subject to procurement cycles. The broader EIC Tech to Market activity was reported as paused and expected to resume in 2026. Calls for experts and entrepreneurs in residence are currently closed and will reopen in later calls according to the EIC pages.

How to request more information:Interested researchers and beneficiaries can consult the EIC Community pages for programme descriptions and open calls. For specific enquiries use the EIC Community contact page and select the EIC T2M Entrepreneurship Programme or EIC T2M Venture Building Programme in the helpdesk category.

A critical look at impact and gaps

The programme addresses a genuine need in Europe where research quality outpaces the number of successful technology spinouts. Training, mentoring and market feedback are important inputs. However the publicly available materials focus mainly on activity descriptions and participant anecdotes rather than on longitudinal impact metrics. Key questions that remain include the conversion rate from beneficiaries to sustainable startups, the volume of follow-on private investment leveraged, and long term survival or scaling outcomes for ventures created through T2M pathways.

Operational risks and challenges are also underreported. Deep tech commercialisation typically requires substantial capital, regulatory navigation where medical devices are involved, and specialist IP management. Programmes that stop at training will not be sufficient on their own. Venture building and targeted follow-on funding are required to bridge the so called valley of death. Reliable public reporting on these outcomes would help independent assessment of the programme's effectiveness.

Context in the EU innovation ecosystem:The EIC sits within a broader network of EU innovation instruments. EIC funding complements national research grants, regional innovation ecosystems and private venture networks. The ability of T2M to create durable startups will depend on coordination with investors, incubators and regulatory pathways across EU member states. Capacity building alone does not guarantee market entry, particularly for regulated sectors such as medtech and biotech.

Conclusions and recommendations

EIC Tech to Market delivers useful training and access to expertise that many academic teams lack. Beneficiary anecdotes show clear short term benefits in pitching, validation and stakeholder engagement. At the same time the programme would benefit from clearer public metrics on follow-on funding, company formation rates and commercial outcomes. For researchers interested in T2M services it is important to recognise the limits of training and to plan for capital, regulatory work and team building beyond the programme.

If you are an EIC beneficiary or a researcher considering the transition to a startup, use the T2M materials to sharpen your value proposition and to get validated feedback. Simultaneously, plan for the larger requirements of commercialisation such as technical de-risking, regulatory pathways and investor engagement.

Legal and procedural note:Information in this article is based on EIC Community pages and associated interviews. It should not be interpreted as the official view of the European Commission or other EU bodies. Programme status and open calls are subject to change and readers should consult official EIC web pages for the latest guidance.