Fifteen EIC-backed companies to exhibit at CES 2024 under ITF 3.0
- ›Fifteen EIC-supported startups and SMEs were selected to exhibit at the European Innovation Council Pavilion at CES 2024 in Las Vegas.
- ›The delegation represents companies from EU Member States and associated countries and is focused on healthcare and digital technologies.
- ›Participants received onboarding support and a pre-departure briefing covering logistics, US market knowledge and corporate culture.
- ›The initiative is part of the EIC International Trade Fairs Programme 3.0 which runs from 2024 to 2026 and aims to help EIC awardees commercialise internationally.
- ›Trade fair exposure can accelerate visibility and leads but does not guarantee commercial success without structured follow up and market adaptation.
Fifteen EIC-backed companies to showcase innovations at CES 2024
A new delegation of fifteen European Innovation Council supported companies prepared to exhibit under the EIC Pavilion at CES 2024. The Consumer Electronics Show in Las Vegas took place from 9 to 12 January 2024 and is widely regarded as a global testing ground for hardware and digital innovation. For the selected companies the fair was promoted as an opportunity to increase visibility, meet international partners and identify concrete business opportunities in the United States and beyond.
Who is exhibiting
The 15 companies invited to the EIC Pavilion were drawn from EIC beneficiaries and come predominantly from healthcare and digital technology areas. The delegation included startups and SMEs from a range of EU Member States and associated countries. The list published by the EIC is below.
| Company | Country |
| Ambeent | Turkey |
| BLINKIN GMBH | Germany |
| CFS CONSULTING FRANCHISE & SALES GMBH | Austria |
| CINFO CONTENIDOS INFORMATIVOS PERSONALIZADOS SL | Spain |
| Ekkono Solutions AB | Sweden |
| HumanITcare | Spain |
| DOTLUMEN SRL | Romania |
| ELEM BIOTECH SL | Spain |
| GREENERWAVE | France |
| LOTUS MICROSYSTEMS APS | Denmark |
| Oledcomm | France |
| SIPEARL | France |
| STREAM ANALYZE SWEDEN AB | Sweden |
| VOISEED SRL | Italy |
| XELERA TECHNOLOGIES GMBH | Germany |
What the EIC provided before and during CES
The ITF 3.0 programme in context
Why CES matters and what it does not guarantee
CES is a high profile stage that convenes global technology brands, investors, distributors, integrators and media. For European deep tech companies with ambitions in the US market it can offer rapid exposure and access to potential partners. The EIC frames participation as a way to generate leads, secure partnerships and raise corporate profiles.
That said trade fair participation alone is not a silver bullet. Exposure can create interest but converting that interest into sales or investment requires targeted follow up, local market adaptation, regulatory planning and often additional investment. Travel and exhibition costs plus the time required for meaningful business development are significant. The real impact depends on the quality of matchmaking, the companies' readiness to engage specific customers, and robust post-event commercialisation activity.
Evidence of outcomes and programme maturity
The EIC points to success stories from previous ITF activities. Published examples include companies reporting increased deals and sales after fair participation. Those case studies are useful signals but they are anecdotal. Independent evaluation and systematic impact metrics would give a clearer picture of how often trade fair participation leads to substantial commercial milestones such as contracts, distribution agreements or funding rounds. The ITF 3.0 programme documentation indicates that organisers intend to collect follow-up data and lessons learned across the 2024 to 2026 period.
Practical next steps and contact points
Information about ITF 3.0 calls, open application windows and upcoming trade fairs is published on the EIC Community platform. Companies that are EIC beneficiaries and wish to apply should monitor the platform for calls and prepare evidence of commercial readiness and an internationalisation plan for their application. For questions about the programme the EIC Community Helpdesk can be contacted and requesters should select the category corresponding to the 'EIC ITF Programme' for the specific trade fair.
What to watch for in future reporting
Observers should look for more systematic reporting on outcomes from ITF 3.0 cohorts. Useful indicators include number and value of signed contracts attributable to the event, number of investor introductions that mature into term sheets, new distribution partnerships and measurable changes in export sales. Greater transparency on costs covered by the programme and the split of participating companies by sector and maturity would also help evaluate the initiative's return on public support.